Director of Paid Media

We're looking for a Director of Paid Media to join us, to lead the day-to-day strategy and execution across Paid Social & PPC, driving growth for some of the fastest-growing DTC brands in the US and worldwide.

You'll be the core point of contact with clients, and have the support of a pod with a Paid Media Manager and two Paid Media Executives within your team who'll manage campaign builds, planning, reporting and more.

You'll be highly strategic, analytical, and creative, seamlessly translating data into new media optimizations and creative opportunities.

Whilst working closely with our clients, you'll also support in new business pitching, crafting strategies that'll change the trajectory of our potential clients brands.

We're set up to be hybrid, with 3 days in our Wynwood office and 2 days at home.

Our Miami office covers our Paid Media and Performance Creative Strategy division.

RESPONSIBILITIES

• Lead the development and execution of cross-channel paid strategies (Meta, Google, TikTok, etc.), ensuring every media buy, search and social campaign, and budget allocation contributes directly to wider client acquisition goals.
• Oversee and nurture the team to optimise account performance by monitoring platform updates, search trends, and algorithm changes, proactively testing and scaling tactics in real time to keep clients ahead of the curve.
• Collaborate closely with our performance creative team, bridging the gap between data and design by translating performance metrics into clear, actionable creative briefs for new ad statics, videos, and hooks.
• Line-manage a pod of Managers and Executives, overseeing their workload and providing the data-driven support, guidance, and mentorship needed to develop their media buying and analytical skills.
• Take an active role in team development, running regular 1:1s, fostering a positive performance culture, and ensuring your direct report feels supported, challenged, and inspired.
• Deliver comprehensive client reporting, moving beyond basic platform metrics to provide deep-dive analysis, commercial insights, and a clear story of ROI and business growth.
• Take ownership of client KPIs, balancing high-level strategic thinking with everyday execution to continuously refine campaigns and consistently meet and exceed targets.

REQUIREMENTS

• 7+ years of experience managing paid media media campaigns for DTC brands.
• While agency experience is preferred, you'll be highly confident working across both Paid Social and Paid Search in a fast-paced, multi-client environment.
• A balanced analytical and creative mindset You don't just love looking at spreadsheets; you understand the psychology of the scroll, how target audiences behave, and how great creative hooks translate into conversions.
• A strong communicator and relationship builder. You can confidently talk numbers with senior stakeholders, translate complex data into simple insights for clients, and brainstorm seamlessly with our internal creative specialists.
• Excellent technical and media buying skills You have a proven track record of managing budgets, building structures, and targeting audiences across platforms like Meta Ads Manager and Google Ads.
• Excellent organizational skills, with the ability to proactively manage multiple projects, ad spend budgets, and client deadlines without missing a beat.
• High levels of ambition and drive, with a genuine passion for staying ahead of platform changes, privacy updates, and emerging paid media strategies to deliver maximum impact.
• Leadership potential, with the enthusiasm and emotional intelligence to support, guide, and mentor more junior team members as our paid media department continues to grow.

BENEFITS

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Basic Life Insurance
• A Competitive 401k
• 21 days of PTO + your birthday off
• 10 Federal Holidays + Black Friday off

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $110,000 to $135,000 annually, depending on experience

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

The Social Shepherd Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. In accordance with federal, state, and local laws, we do not discriminate based on race, color, national origin, religion, sex, age, disability, veteran status, genetic information, or any other legally protected characteristic.

ABOUT US - THE SOCIAL SHEPHERD ??

We're a Social + Performance agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

We're a team of 80+ across Miami, New York, London and Bath, with big ambitions to continue delivering industry-leading social-first work.

Our service offering includes Paid Media, Performance Creative, Social, Influencer and Social Commerce.