Senior B2B Lead Generation Media Buyer

You will lead B2B acquisition for US and UK clients. Your mandate is qualified pipeline, not impressions. You will own channel strategy, execution, and clear handshakes with sales. About MarketinGO MarketinGO specializes in high-ticket B2B lead generation and DTC e-commerce growth through orchestrated paid media campaigns. We focus on clear business outcomes, rigorous tracking, and sustainable client growth across Google, Meta, LinkedIn, and Microsoft Ads. Responsibilities Plan and run Google Search, Performance Max for lead gen, Microsoft Ads, and LinkedIn across awareness to retargeting. Build B2B funnels that progress click → MQL → SQL → meeting → revenue , with cost control at each stage. Structure accounts for scale across regions and products. Keep naming and UTM hygiene tight. Tracking: GA4 and GTM, Enhanced Conversions, UET, CRM or Zapier based offline conversions. Define events and imports to measure SQLs and meetings. Optimization rhythm: intent coverage, query mapping, audience layers, manual bidding where needed, creative and offer testing, negative term hygiene. Work with designers and copywriters on value propositions, proof assets, and landing page improvements. Report to business outcomes: CPL to SQL rate, cost per SQL, cost per meeting, payback windows. Requirements 5+ years in B2B performance media, agency experience preferred. Deep skill in Google + LinkedIn and familiarity with Microsoft Ads for B2B. Strong command of offline conversion imports , lead routing, attribution sanity checks, and sales collaboration. Fluent English, strong client communication skills, excellent attention to detail. Why Join Senior-only team, strategy ownership, stable pipeline of US/UK B2B accounts. #J-18808-Ljbffr