Growth Lead - B2B Demand Generation

Growth Lead – B2B Demand Generation

Location: New York, NY (Hybrid)
Employment Type: Full-Time
Compensation: 175,000–225,000 base salary + competitive equity
Experience: 2–5 years of relevant growth marketing experience

About the Opportunity

We are recruiting a Growth Lead for a fast-growing B2B technology company.

This is a hands-on opportunity for a growth marketer who thrives in high-growth startup environments, enjoys experimenting across multiple channels, and knows how to turn successful campaigns into scalable programs.

The ideal candidate combines strategic thinking with strong execution, understands the relationship between marketing and sales, and has a demonstrated track record of delivering measurable growth.

What You'll Do

• Own activation and demand generation programs end-to-end, from initial customer awareness through campaign execution and optimization.

• Develop, launch, and experiment with campaigns across multiple channels, including paid advertising, account-based marketing (ABM), organic channels, events, and partnerships.

• Evaluate campaign performance and turn successful experiments into scalable growth programs.

• Build and manage media plans and marketing budgets, reallocating resources based on performance.

• Drive qualified top-of-funnel demand and contribute to pipeline growth.

• Work across positioning, brand, and sales to ensure marketing initiatives support broader business objectives.

• Use funnel metrics, attribution, and sound judgment to guide decisions and continuously improve results.

What We're Looking For

• 2–5 years of growth marketing experience , preferably at a high-growth startup.

• Experience leading growth channels at high-growth companies or early-stage startups (Seed through Series B).

• Demonstrated experience experimenting with, managing, and scaling multiple acquisition channels, such as paid advertising, organic marketing, ABM, and partnerships.

• A proven track record of generating qualified demand at scale, with measurable outcomes related to pipeline, revenue, or marketing efficiency.

• Hands‑on experience managing campaign budgets, evaluating performance, and making resource allocation decisions.

• Strong understanding of B2B demand generation, marketing funnels, attribution, and the relationship between marketing and sales.

• Ability to explain previous marketing decisions, results, and lessons learned clearly, including why particular strategies succeeded or failed.

• Strategic thinking combined with the ability to execute independently in a fast‑paced environment.

• Ability to work a hybrid schedule in New York City.

Preferred Qualifications

• Experience building a demand generation function or growth programs from the ground up.

• Founding or early growth marketing experience at a Seed–Series B startup.

• Strong educational background.

• Demonstrated ability to generate hundreds of qualified demos monthly.

• Genuine interest in startups and emerging technology companies.

Compensation & Work Arrangement

• Base Salary: 175,000–225,000, with flexibility for exceptional candidates.

• Equity: Competitive equity package.

• Location: New York City, hybrid.

• Employment: Full-time.

• Work Authorization: Candidates must have existing U.S. work authorization that does not require visa sponsorship.

What Makes Someone Successful in This Role

Successful candidates bring measurable results, not just campaign experience. They can explain what they personally owned, which channels they tested, how they allocated budgets, what outcomes they achieved, and what they learned along the way.

This opportunity is especially well suited to someone who enjoys taking ownership, moving quickly, challenging assumptions, and building growth programs that deliver meaningful business results.