Marketing Coordinator

Reports to : Associate Director of Marketing Overview: The Marketing Coordinator supports the Institute of Contemporary Art’s Marketing and Communications team in planning, executing, and evaluating integrated marketing campaigns that promote exhibitions, public programs, membership, special events, retail, and other institutional initiatives. This role develops and coordinates engaging content for multiple platforms—including the website, email marketing, social media, and paid advertising—to strengthen audience engagement, grow visibility, and expand the museum’s reach. Working collaboratively across departments and with external partners, the Marketing Coordinator helps ensure campaigns are creative, strategic, accessible, and aligned with the ICA’s brand, editorial standards, and institutional voice. With a strong understanding of visual culture, digital storytelling, and emerging marketing trends, this role contributes fresh ideas and data-informed strategies that enhance awareness of the ICA and deepen connections with diverse audiences. The position also provides project coordination and administrative support for the Marketing and Communications department while helping to advance the museum’s overall marketing and communications goals. The Marketing Coordinator contributes to a culture of collaboration, community, and respect while centering the ICA’s commitment to Diversity, Equity, Accessibility, Inclusion, and Belonging (DEAIB) in all areas of work. WORKING AT THE ICA: All ICA employeesare required toresidein Massachusetts and within commuting distance from our Seaport location as of the first day of work. The ICA offers the flexibility of a hybrid work week, which averages three days a week onsite for employees who are eligible to work remotely (subject to change, and atmanagersdiscretion). This position is included in a bargaining unit represented by UAW Local 2110. Responsibilities: Support the planning and execution of integrated marketing campaigns for exhibitions, public programs, membership, the ICA Store,special events, and other institutional initiatives across social media,eNews, the website, and other digital platforms. Draft, edit, and publish engaging, audience-focused content for the ICA website,eNews, social media, and other digital channels, ensuring consistency with the ICA’s brand, editorial standards, and institutional voice. Coordinate the production and distribution of ICAeNews, includingbuilding and formatting communications,maintainingthe editorial calendar, gathering content, managing stakeholder approvals, supporting audience list management in Tessitura andWordfly, and monitoring performance. Update andmaintaincontent on icaboston.org, ensuring information isaccurate,timely, accessible, and aligned with institutional priorities while helping drive web traffic through integrated digital marketing efforts. Help manage day-to-day activity across ICA social media platforms by publishing content,monitoringaudience engagement, responding to inquiries, and fostering a positive and engaging online community. Contribute to content strategy and campaign development by generating creative ideas,identifyingdigital trends, and producing compelling written, visual, and video content that strengthens audience engagement and supports institutional goals. Capture, edit, and publish digital content—including photography, graphics, and short-form video—for use across social media, the website,eNews, Bloomberg Connects, YouTube, and other digital platforms. Collaborate withMarketing and Communications colleaguesto coordinate photography and video production, including scheduling shoots, managing vendors andlogistics, organizing digital assets, andfacilitatingimage rights and permissions. Develop, schedule, and manage paid digital advertising campaigns and content calendars in collaboration with the Chief Communications and Marketing Officer, Director of Communications, Marketing team, and external agency partners. Monitor website, email, social media, and paid campaign analytics; prepare regular performance reports and recommend opportunities to improve audience engagement and campaign effectiveness. Maintain marketing assets and digital content libraries, including organizing files, selecting imagery, and writing accessible alt text. Upload ICA exhibitions, programs, and events to community calendars and third-party platforms to support institutional visibility and audience development. Support marketing and communications initiatives forspecial events, including First Fridays, press previews, and other institutional programs through content creation, promotional support, planning, and on-siteassistance. Process departmental invoices and credit card reconciliations,maintainbudget tracking documentation, and provide general administrative support for the Marketing and Communications department. Stay current on digital marketing, social media, and museum industry trends,identifyingopportunities to strengthen audience engagement and improve marketing performance. Perform other dutiesreasonably relatedto the responsibilities described above. Occasional work on weekends and evenings for department initiatives. Qualifications: 1+yearof relevant professionalexperience;experience in anarts, cultural, or nonprofit organization is a plus. Strong writing, editing, and proofreading skills with the ability to create engaging, audience-focused content whilemaintaininga consistentbrandvoice. Ability to develop creative digital content, including photography, graphics, and short-form video for multiple online platforms. Strong organizational and project management skills with the ability to manage multiple priorities, deadlines, editorial calendars, and cross-functional projects simultaneously. Strong creative instincts with an understanding of visual culture, digital trends, and platform-specific storytelling. Exceptionally organized, detail-oriented, and proactive, with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment. Familiarity with CRM and audience management systems, including Tessitura or comparable platforms, is preferred. Experience using content management systems (CMS) tomaintainwebsites, ensuring content isaccurate, accessible, and optimized for user engagement, is preferred. Must be able to exchange accurate information with departments, and with diverse and multigenerational audiences. Experience creating and managing email marketing campaigns using platforms such asWordfly, Mailchimp, Constant Contact, or similar email marketing software is preferred. Proficiencyin Microsoft Office Suite, Google Workspace, Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, or InDesign), Canva, and digital collaboration tools is desirable. Physical Requirements: Prolonged periods of remaining stationary working on a computer, or standing during events, photo/video shoots, and media coverage. Ability to move about in the office to access files, printers, etc., and in the gallery spaces to work with media outlets. Ability tolift upto 15 pounds, pushing and pulling,keyboardingand gripping Ability to see, listen and talk for extended periods in person, over the telephone and computer, and understand printed materials Travel to Watershed via water taxi requires traveling down a dock ramp and transferring to the boat (boarding boat requires stepping over/on and three steps down). This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements, or working conditions. While the above is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. The ICA offers an excellent benefit package that includes health, dental and vision insurance, disability/life insurance, flexible spending accounts, 403(b) retirement plan, and paid time off. Salary Range: $48,000 – $50,000 annually The wage range for this role accounts for a variety of factors used to make compensation decisions including but not limited to skill sets, experience and professional training, and to the organization’s internal compensation structure. It is typical for a new hire to enter their role at the lower end of the stated range based on meeting the minimum qualifications of the position. At the ICA, compensation decisions are dependent on facts and circumstances of each case. How to Apply: This passage has been removed in refinement. The ICA is located at 25 Harbor Shore Drive, Boston, and is accessible by public transportation (Red and Silver Line). Other Locations: Seaport Studio 100 Pier 4 Blvd, Second Floor Boston, MA 02210 ICA Watershed 256 Marginal Street Boston, MA 02128 The ICA values building a pluralistic workforce to foster a culture of collaboration, community and respect. We are committed to hiring talented, creative and qualified candidates from all backgrounds. As an Equal Opportunity Employer, the ICA is committed to being a diverse and inclusive workplace. We are dedicated to fair employment practices for all individuals, adhering to all non-discrimination laws. The ICA is committed to providing access and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation (as defined by the ADA) to participate in the job application or interview process, contact View email address on click.appcast.io or View phone number on click.appcast.io. #J-18808-Ljbffr