Digital Marketing Specialist

Description

Position Summary: The Digital Marketing Specialist is responsible for executing and optimizing digital campaigns with a strong emphasis on CMS and CRM management, email marketing, and paid search. This role combines technical expertise, creativity, and data-driven tactics to enhance customer engagement, drive conversions, and support broader marketing objectives. The ideal candidate is both strategic and hands-on, passionate about delivering impactful digital experiences across the customer lifecycle. 

Key Responsibilities: To perform this job, an individual must perform each essential function satisfactorily with or without reasonable accommodation.

•   Develop and manage targeted email campaigns and audience segmentation to support acquisition, engagement, and retention. 
• Create and update website content via CMS, ensuring brand consistency and optimal user experience. 
• Maintain and optimize CRM systems for accurate segmentation, automation, and performance reporting. 
• Assist in planning, executing, and analyzing digital advertising campaigns (SEM and other placements); monitor KPIs and ROI. 
• Write compelling copy for emails, landing pages, and digital ads aligned with brand voice and campaign goals. 
• Manage online business listings, respond to reviews, and ensure accurate information across platforms. 

• Support the development and optimization of marketing automation initiatives for digital onboarding and SMS communications in alignment with customer experience and engagement goals.

• Monitor campaign performance and budgets; deliver actionable insights and maintain performance dashboards. 
• Support conversion tracking setup in Google Analytics and Google Tag Manager. 
• Conduct A/B testing to refine messaging, design, and delivery strategies. 
• Collaborate with cross-functional teams to ensure consistent messaging and seamless digital experiences. 
• Ensure compliance with email marketing regulations and industry best practices. 
• Contribute to broader digital initiatives including paid media, SEO, and social media as needed.

Knowledge, Skills, and Abilities

• Proficiency in email marketing platforms, CMS and CRM tools. 

• Strong experience with Google Ads and paid search campaign management. 

• Proficiency with Google Tag Manager and Google Analytics for tracking and reporting. 

• Excellent copywriting and editing skills with a focus on clarity, tone, and conversion. 

• Analytical mindset with the ability to interpret data and optimize performance. 

• Understanding of customer lifecycle marketing and segmentation strategies. 

• Basic HTML/CSS knowledge for email formatting and troubleshooting. 

• Self-starter with strong project management skills and the ability to meet deadlines in a fast-paced environment. 

• Effective communicator and collaborator across teams. 

Experience  

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 

• 2–4 years of experience in digital marketing, with a focus on CMS and CRM management, email marketing, and paid search. 

• Proven success in managing email campaigns and paid search initiatives. 

• Hands-on experience with marketing automation and analytics platforms. 

• Experience working cross-functionally and contributing to integrated marketing strategies. 

• Financial industry experience and certifications in digital platforms are a plus. 

FirstBank does not accept unsolicited resumes from agencies and staffing firms. Recruitment agencies and consultants may not submit resumes directly to managers. FirstBank will not pay fees to any third-party agency or company that does not have a signed agreement as an approved vendor.