Social Media Marketing Specialist

Social Media Marketing Specialist

Company: Our Company

Location: Hybrid

Job Type: Full-Time (20–40 Hours per Week)

About Our Company

Our Company is a staffing and recruitment company that connects talented professionals with leading employers across multiple industries. We provide customized recruiting, staffing, and workforce solutions that help businesses hire top talent while supporting job seekers throughout their career journey. Our team is committed to innovation, exceptional service, and building long-term partnerships with clients and candidates alike.

Position Summary

Our Company is seeking a motivated, creative, and data-driven Social Media Marketing Specialist to lead and execute our social media marketing initiatives. This position is responsible for increasing brand awareness, strengthening employer branding, promoting job opportunities, engaging with job seekers, and supporting business development through strategic digital marketing.

The ideal candidate has experience creating high-performing social media campaigns, growing online communities, analyzing campaign performance, and producing engaging content that generates measurable business results. Experience within staffing, recruitment, talent acquisition, or human resources marketing is highly preferred.

Key Responsibilities

• Develop and execute social media marketing strategies that support recruitment, talent acquisition, employer branding, and business development goals.

• Manage company social media accounts, including LinkedIn, Facebook, Instagram, TikTok, X, and other relevant platforms.

• Create, edit, schedule, and publish engaging content that promotes job openings, hiring campaigns, company culture, client success stories, career advice, and recruitment initiatives.

• Build brand awareness by increasing audience engagement, followers, impressions, and qualified candidate traffic.

• Monitor social media channels and respond professionally to comments, direct messages, and candidate inquiries.

• Collaborate with recruiters and leadership to promote open positions, hiring events, recruitment campaigns, and employer partnerships.

• Track key performance indicators (KPIs), including engagement, reach, conversions, click-through rates, and audience growth, and provide regular performance reports.

• Identify new social media trends, recruitment marketing strategies, and emerging digital opportunities to improve campaign performance.

• Assist with paid social media advertising, lead generation campaigns, and employer branding initiatives.

• Ensure all content aligns with company branding, messaging, and marketing objectives.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field.

• Minimum of 0-1 year of experience in social media marketing, digital marketing, recruitment marketing, employer branding, or a related role.

• Proven success growing social media audiences and improving engagement through strategic content marketing.

• Strong knowledge of LinkedIn, Facebook, Instagram, TikTok, X, and other major social media platforms.

• Experience using social media management, scheduling, and analytics tools.

• Excellent written, editing, proofreading, and verbal communication skills.

• Strong organizational, project management, and time management abilities.

• Ability to analyze campaign performance and make data-driven marketing recommendations.

• Ability to work independently while collaborating effectively with cross-functional teams.

Preferred Qualifications

• Experience creating employer branding campaigns and recruitment advertising.

• Familiarity with paid social advertising, PPC campaigns, and lead generation strategies.

• Experience with graphic design tools, short-form video content, or basic video editing is a plus.

Why Join Our Company?

• Flexible hybrid work environment.

• Opportunity to help shape a growing staffing and recruitment brand.

• Collaborative and supportive team culture.

• Professional development and career growth opportunities.

• Opportunity to make a measurable impact on recruiting success and employer branding.

We encourage candidates to include links to professional social media profiles or online portfolios that demonstrate their work and accomplishments.