Senior Performance Marketing Manager - Amazon

Senior Performance Marketing Manager - Amazon
Position Summary
The Senior Performance Marketing Manager - Amazon is responsible for leading the end-to-end Amazon media strategy, execution, optimization, and measurement across a portfolio of brands. This role owns Amazon Advertising investment, performance outcomes, and strategic planning to drive incremental sales, share growth, customer acquisition, and profitable market share expansion.
The ideal candidate combines deep Amazon Ads expertise with strong analytical capabilities, commercial acumen, and cross-functional leadership. They partner closely with Sales, Brand, Finance, Content, and Amazon stakeholders to develop integrated growth strategies and maximize return on media investment.
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Key Responsibilities
Amazon Media Strategy & Planning
• Develop and execute annual and quarterly Amazon performance marketing strategies aligned with eCommerce revenue and profit objectives.
• Build media investment plans across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Video, and emerging Amazon advertising solutions.
• Identify category, keyword, and audience growth opportunities to accelerate brand and portfolio performance.
• Establish testing roadmaps focused on innovation, incrementality, customer acquisition, and efficiency improvements.
Campaign Management & Optimization
• Lead planning, execution, and optimization of Amazon advertising campaigns.
• Drive continuous improvements in performance marketing metrics such as ROAS, CPC, Conversion rate*** New to brand Sales, Share of Voice.
• Monitor campaign pacing and budget allocation to ensure delivery against financial and business objectives.
• Implement advanced bidding, audience targeting, and retail readiness strategies.
Analytics & Measurement
• Analyze performance data to uncover actionable insights and growth opportunities.
• Utilize Amazon Marketing Cloud (AMC), Amazon Marketing Stream, Retail Analytics, Profitero, and other reporting platforms.
• Develop executive-level reporting and performance reviews.
• Establish measurement frameworks to quantify incremental impact and contribution to total business growth.
Cross-Functional Leadership
• Partner with Amazon National Account Managers to align media investments with business goals.
• Collaborate with Content and Digital Shelf teams to improve conversion and customer experience.
• Work closely with Brand Teams on innovation launches, tentpole events, and seasonal activation planning.
• Partner with Finance to manage budgets, forecasting, and investment justification.
Innovation & Capability Building
• Evaluate emerging Amazon advertising products and industry best practices.
• Lead experimentation across AI-powered optimization, audience targeting, creative enhancements, and measurement solutions.
• Develop scalable playbooks and best practices for future growth.
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Required Qualifications
Education
• Bachelor's degree in Marketing, Business, Analytics, Communications, or related field.
• MBA preferred.
Experience
• 7+ years of digital/performance marketing experience.
• 4+ years directly managing Amazon Advertising programs.
• Experience within Client, retail media, eCommerce, or omnichannel marketing environments.
Technical Skills
• Advanced expertise in:
o Amazon Sponsored Ads
o Amazon DSP
o Amazon Marketing Cloud (AMC)
o Amazon Marketing Stream
o Retail Analytics
o Profitero
o Excel / Power BI
• Strong understanding of:
o Digital shelf optimization
o Attribution models
o Audience targeting
o Incrementality measurement
o Retail media ecosystems
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Key Competencies
Strategic Thinking: Ability to connect media investments to broader business growth objectives.
Data-Driven Decision Making: Strong analytical mindset with the ability to translate data into actionable business recommendations.
Commercial Acumen: Understanding of Amazon retail dynamics, category management, and P&L impacts.
Cross-Functional Influence: Ability to influence stakeholders across Sales, Finance, Brand, and external partners.
Execution Excellence: Strong program management skills with attention to detail and operational rigor.
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Career Level Recommendation
Level: Senior Manager (People Manager or Senior Individual Contributor) Reports To: Performance Marketing Director / Performance Marketing Lead Scope: Amazon media strategy and execution across multiple brands with responsibility for multi-million-dollar annual media investment.