Director of Recruitment Marketing & Community Growth

Director, Recruitment Marketing & Community Growth

Scope: Full-time, Permanent

Location; Boston, MA or Columbia, SC

Hybrid Schedule: 2-3 days on site, remainder remote

Salary Range: $110-$145K + Benefits

About the Opportunity

Our client is a global creatie agency operating at the intersection of education, sports, music, and entertainment. They help leading brands connect with Gen Z and Millennial audiences through culture-driven, hyperlocal engagement.

They are launching a net-new function and seeking a Director, Recruitment Marketing & Community Growth to design, build, and scale a high-performing student ambassador ecosystem. This role blends recruitment marketing, community building, partnerships, and performance marketing to power client campaigns globally.

This is a builder role with end-to-end ownership and high visibility across client teams, leadership, and new business efforts.

What You Will Own

Ambassador Community Growth and Pipeline

• Architect and scale a global student ambassador community that supports client programs
• Own the full ambassador funnel: awareness, application, screening, placement, and activation
• Define ideal candidate profiles, quality benchmarks, and scoring frameworks
• Partner closely with client teams to align ambassador profiles with brand and campaign needs

Acquisition and Partnerships

• Lead a multi-channel growth strategy across paid social, SEM, email, SMS, and organic channels
• Build and manage partnerships with campus organizations, Greek life, athletics, career centers, and student groups
• Optimize funnel performance using CPL, CPA, conversion rates, and lead quality metrics
• Own acquisition budgets and drive measurable ROI across channels

Community Engagement and Activation

• Build and manage an always-on digital community using platforms such as Discord or Slack
• Design CRM and automation journeys across the full student lifecycle
• Activate alumni for referrals, re-engagement, mentorship, and leadership pipelines

Technology and Analytics

• Own the MarTech and RecruitTech stack, including CRM, ATS, automation, and community tools
• Build dashboards to track pipeline health, engagement, and acquisition performance
• Pilot and scale new tools, including AI-driven sourcing and community operations solutions

Leadership and Strategy

• Align ambassador readiness with global client program launches
• Support new business efforts by showcasing the strength and scale of the ambassador network
• Adapt strategies across regions, cultures, and international markets
• Mentor team members and help establish a high-performance, growth-oriented culture

Desired Experience

• 8+ years of experience in community growth, recruitment marketing, or performance marketing
• Proven success building and scaling digital communities
• Strong background in paid acquisition and organic growth strategies
• Experience developing partnerships with campuses, organizations, or brands
• Hands-on experience with CRM and automation platforms (HubSpot, Salesforce, or similar)
• Strong command of performance metrics including CPL, CPA, funnel conversion, and lead quality
• Deep understanding of Gen Z platforms and behaviors (TikTok, Instagram, Snapchat, Discord, etc.)
• Excellent communication skills, with the ability to engage both students and executive stakeholders
• Builder mindset with demonstrated success in 0-to-1 environments

Nice to Have

• Experience running campus marketing or ambassador programs
• Existing university or student network
• Exposure to AI-driven sourcing or community tools

Why This Role

• Build and lead a brand-new function with ownership from day one
• Combine talent, marketing, and community into a single strategic discipline
• Drive impact across global brands and youth culture ecosystems

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Our client provides benefits for your health, your wealth, and your life: Health Competitive medical, dental, vision packages with company contribution Healthcare and Dependent Care Flexible Spending Accounts (employee funded) Life/AD&D & Disability Parental Leave 12 weeks, eligibility extended to all parents regardless of gender or primary/secondary caregiver status Wealth/Retirement 401K Eligible the 1st of the month following 30 days of service Annual company match Culture Extensive DE&I programs and initiatives putting people first and creating impactful and meaningful change Comprehensive Learning and Development programs Additional Perks/Life Unlimited vacation Cell phone reimbursement Commuter benefits Global Mentorship program Headspace (a meditation app) PetsBest pet insurance

Email Your Resume In Word To

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Casey Buss - Recruitment Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 05/12/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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