Business Product Manager
Webex Events (formerly Socio)
Leader, Enterprise Agreement (EA) Product Marketing & Program Management
We are seeking a top-tier leader to coordinate Product Marketing and Program Management for Cisco's Enterprise Agreement (EA) portfolio. In this leadership role, you will be the architect of our external market presence, responsible for translating sophisticated commercial structures into compelling value propositions that resonate with diverse executive and technical personas. You will bridge the gap between product strategy and market execution, ensuring our Enterprise Agreements remain the gold standard for customer agility and value realization.
Key Responsibilities
- Strategic Marketing & Value Positioning: Develop and maintain a comprehensive suite of external-facing marketing assets, including collateral, sales playbooks, and digital content. You will be responsible for articulating the outstanding value proposition of the Cisco EA to C-suite stakeholders, procurement leaders, and technical decision-makers.
- Market Intelligence & Benchmarking: Drive detailed external benchmarking initiatives to analyze competitive commercial models and market trends. Use these data-driven insights to recommend and implement improvements to the EA framework, ensuring Cisco's offerings remain market-leading and customer-centric.
- Program Management & Business Operations: Lead the operational rhythm of the organization. You will coordinate internal & external team programs, lead business operations, and ensure alignment between product marketing, sales, and finance teams to drive operational excellence.
- Event Leadership & Stakeholder Engagement: Serve as the lead for high-impact internal and external events. This includes orchestrating executive-level briefings, industry forums, and internal sales enablement summits to discuss the EA strategy and drive adoption.
- Cross-Functional Leadership: Partner closely with Product Management, Sales Operations, Legal and Finance to ensure that marketing narratives are grounded in product reality and that commercial programs are supported by scalable operational processes.
Core Competencies
- Strategic Agility: Ability to anticipate future market trends and translate them into actionable program strategies.
- Executive Presence: Confidence and clarity in addressing senior leadership and high-profile external partners.
- Operational Excellence: A focused approach to leading budgets, team programs, and operational workflows.
- Customer-Centricity: A deep dedication to understanding customer difficulties and building programs that solve for their long-term success.
- AI Proficiency: Ability to maximize different AI models to do the job in a fast-paced environment.
Qualifications
- Bachelor's degree in Marketing, Business, or an equivalent; MBA preferred.
- Significant experience in product marketing, commercial strategy, program management within the enterprise technology sector.
- Consistent track record of leading sophisticated, high-stakes commercial programs and driving organizational change.
Preferred Qualifications
- Outstanding storytelling ability with the skill to distill sophisticated licensing or commercial structures into clear, persuasive narratives for senior leadership.
- Strong analytical attitude with experience in market benchmarking, competitive analysis, and data-driven decision-making.
- Demonstrated ability to lead large-scale internal/external events and handle complex stakeholder environments.
- Expertise in cross-functional leadership, with the ability to influence without direct authority across global teams.
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