Senior Copywriter

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We are seeking a Bilingual Senior Copywriter with exceptional conceptual thinking and writing skills in both Spanish and English. The ideal candidate will have a proven track record of developing compelling, culturally relevant ideas that work seamlessly across multiple platforms. You will partner closely with art directors, strategists, and account teams to create work that is strategically sound, creatively brilliant, and flawlessly executed. Key Responsibilities Develop original, innovative concepts and copy in both Spanish and English for integrated campaigns, including TV, digital, social, print, experiential, and more. Collaborate with art directors, designers, and other creatives to bring ideas to life. Ensure all work is on‑brand, on‑strategy, and culturally relevant for both Spanish‑ and English‑speaking audiences. Present creative concepts to internal teams and clients with clarity and confidence. Adapt and transcreate copy while maintaining tone, nuance, and cultural authenticity. Stay up‑to‑date with advertising trends, cultural insights, and emerging platforms. Mentor junior copywriters and contribute to a collaborative, inspiring creative environment. Qualifications Fluency in both Spanish and English (written and spoken) with exceptional grammar, style, and tone in both languages. Minimum 5 years of experience in advertising or a closely related creative field. Strong conceptual and storytelling skills with a portfolio that demonstrates big ideas and excellent craft. Experience working across multiple media platforms and formats. Ability to work under tight deadlines without sacrificing quality. Passion for advertising, creativity, and pushing boundaries. Strong presentation and communication skills. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr VML South Africa