Product and Design Lead

Role Description

We are currently seeking a Product and Design Lead who will own Canopie’s patient and member-facing product end-to-end - the roadmap, prioritization calls and the experience - across the member-facing app, clinical delivery tools, and partner-facing reporting interfaces. This is a hands-on ownership role for someone who sets the agenda, has strong judgment about what matters most across competing programs, and has the craft to execute the experience, not just direct it.

Day to day, you can expect to:

• Set and continuously reprioritize the Canopie product roadmap, running tests and iterating across onboarding, engagement, clinical workflows, and partner needs, and being accountable for product decisions.
• Define success in outcome terms - activation, engagement depth, clinical monitoring and engagement, retention - and move those numbers through product and design decisions, not feature volume.
• Keep leadership continuously informed - maintain a proactive decision and progress rhythm with the VP of Maternal Health so priorities and trade-offs stay visible and aligned.
• Hold the line on ethical engagement: lift activation and retention through trust and a genuinely better experience.
• Own the full design lifecycle from discovery and user research to wireframes, high-fidelity mockups, and production-ready specs for the Canopie product suite.
• Lead UX research with members (pregnant and postpartum women), clinicians, and health plan partners to continuously surface insights and validate design decisions.
• Set and maintain the Canopie design system, ensuring visual and interaction consistency across mobile (iOS/Android) and web platforms (web app and website).
• Translate clinical program requirements and partner needs into intuitive, accessible user experiences that balance engagement with health outcomes.
• Partner closely with engineering to ensure designs are implemented with fidelity; provide clear, annotated specs and be hands-on during QA.
• Support B2B deliverables including partner-facing dashboards, reporting tools, and sales demo materials in close collaboration with the Head of Marketing and Engagement.
• Translate rough product ideas and stakeholder feedback into clear, detailed requirements and acceptance criteria.
• Write and maintain user stories, ensuring each captures the user need, context, and definition of done.
• Partner closely with engineering during refinement to clarify requirements, resolve ambiguity, and right-size scope.
• Own and prioritize the product backlog, balancing user impact, business value, and technical dependencies.
• Facilitate trade-off conversations between design intent, engineering effort, and delivery timelines.
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.

Qualifications

• 6+ years building digital products end to end, including 3+ years owning roadmap and prioritization decisions.
• A strong product-design portfolio demonstrating ownership in practice - complex digital products across mobile and responsive web.
• Background working in or alongside clinical teams, with the ability to translate clinical logic into user-facing flows.
• Exceptional visual design skills–typography, color, layout, iconography.
• Strong experience designing for mobile (iOS/Android) and responsive web; fluency in platform conventions and accessibility standards.
• Experience in digital health, clinical technology, or a consumer health product where user trust, engagement, and outcomes were core design considerations.
• Proficiency in Figma, including component libraries, auto-layout, and design system management.
• Experience conducting and synthesizing user research (interviews, usability testing, surveys) to inform design decisions.
• Understanding of HIPAA-compliant product environments and sensitivity to designing for vulnerable populations.
• Demonstrated experience writing user stories and managing a product backlog using tools like Linear, Jira, or similar.

Requirements

• Strong prioritization and ownership.
• Communicates proactively.
• Extraordinary visual design craft.
• Obsession with user experience.
• Strong design systems thinking.
• Comfort working in ambiguity on a small team.
• Ability to synthesize clinical, commercial, and user needs into a single coherent design direction.
• Highly proactive and self-directed.
• Clear and confident communicator.
• Ability to move fluidly between high-level strategy and detailed execution.
• Strong written communication skills.
• Experience collaborating directly with engineering teams in an agile environment.

Benefits

• Competitive Pay.
• Health Plans with FSA or HSA options.
• Dental and Vision Insurance.
• Optional Life Insurance.
• 401K with Company Match.
• 12 weeks of parental leave for birthing parent / 4 weeks leave for non-birthing parent(s).
• Additional Parental benefits including fertility stipends, free diapers, breast pump.
• Paid Holidays.
• PTO Accrual from day one.
• Employee Assistance Programs.
• And SO MUCH MORE!