Senior Marketing Specialist

About the Role We’re looking for a strategic, execution-oriented marketer to join our team as Senior Marketing Specialist, Revenue Marketing. In this role, you will play a critical role in driving the growth of our commercial sales organization. You will be responsible for developing and supporting B2B segment marketing campaigns, partnering cross-functionally to execute high-impact programs, and helping manage marketing initiatives that align closely with revenue objectives. What You’ll Do Develop, execute, and support B2B segment marketing campaigns that drive pipeline growth and support commercial sales objectives. Create clear, actionable campaign and creative briefs and manage execution in partnership with cross-functional stakeholders (Sales, Product Marketing, Communications, Operations, etc.). Collaborate with external partners, including content syndication vendors, publication and media partners, and event coordinators. Ensure campaigns are aligned with target audiences, regional needs, and business priorities, including support for Mexico-based focused initiatives where applicable. Track campaign performance and support reporting, insights, and optimization efforts. Maintain strong operational discipline to ensure programs are delivered on time, within scope, and with high quality. Act as a collaborative partner within the Revenue Marketing team, contributing to continuous improvement of processes, tools, and best practices. Basic Qualifications Fluent in Spanish and English. 5+ years of experience in B2B marketing, preferably in revenue, demand, or segment marketing roles. Bachelor’s degree in Marketing, Communications, or Business. Experience supporting or marketing to the Mexico market region. Experience supporting commercial sales teams in a B2B environment. Proven experience developing and supporting integrated marketing campaigns that support sales and pipeline growth. Preferred Qualifications Strong experience working cross-functionally and managing relationships with internal stakeholders and external partners. Ability to translate business objectives into clear briefs and executable marketing programs. Excellent organizational and project management skills, with the ability to manage multiple priorities simultaneously. Strong written and verbal communication skills. Familiarity with content paid media, syndication programs, publication partnerships, and creative services management. Location & Compensation Current Location: Hopkins, MN. Hiring base salary range: $75,500 to $103,840 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Benefits A culture of innovation, empowerment, decision‑making, and accountability. Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness. Paid time‑off programs (vacation, sick leave, and holidays). Equal Opportunity Statement Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, genetic information, sex, gender identity, sexual orientation, age, marital status, family status, ancestry, national origin, citizenship, physical or mental disability, veteran status, military obligations, or any other characteristic protected by federal, state, and local laws. Disability‑related accommodations during the application and interview process are available upon request. #J-18808-Ljbffr