Sr. Marketing Specialist

As a Senior Marketing Specialist at Ascentek, you will support the development and execution of integrated marketing initiatives that elevate brand visibility, enhance internal & external communication and deepen customer engagement. This role partners cross‑functionally to deliver high‑impact campaigns, events and promotions across Ascentek's family of brands and key customers. You'll bring strategic thinking, creativity and collaboration to drive brand consistency and measurable engagement. Key Responsibilities Support the planning and execution of marketing campaigns and product promotions across internal and external channels Serve as a strategic partner for marketing initiatives with key customers Implement and maintain marketing calendars for campaigns, product launches and key initiatives Support and guide the creation of communications and marketing materials with consistent brand voice and design Write, edit and refine marketing content for various formats including presentations, collateral and digital messaging Use marketing automation, email platforms and other software to build and distribute communications Coordinate trade shows, events and promotional partnerships for Ascentek and its family of brands Collaborate with suppliers, agencies and internal teams to deliver cross‑functional marketing projects Ensure alignment of messaging and branding across all touchpoints Contribute to brand storytelling through videos, testimonials and impact communications Analyze campaign performance and engagement data to optimize future efforts Champion continuous improvement in brand communication and marketing strategies Stay up to date on trends in brand marketing, communication tools and campaign effectiveness Present marketing strategies and performance insights to leadership and stakeholders, translating data into actionable recommendations Support market research, voice of customer initiatives and business case development through customer feedback, competitive analysis, benchmarking and market assessments Education Bachelor's degree in Marketing, Communications or related field Experience and/or Training 4 - 6 years of experience in marketing or communications Proven experience with email platforms, social media, campaign strategy and content development Knowledge, Skills, and Abilities Exceptional written and verbal communication skills Strong leadership, organizational and project management capabilities Proficiency with Microsoft Office and marketing software/tools Expertise of campaign planning and brand storytelling Strategic thinker with strong attention to detail Experience with Act‑On, HubSpot, Mailchimp or other marketing automation platforms Proficiency with Canva, Adobe Creative Suite or other design tools Ability to create compelling narratives and translate complex business concepts into clear, engaging stories that resonate with customers, teammates and other key audiences Experience leading enterprise communications, internal brand campaigns or corporate events Strong analytical skills with the ability to interpret campaign, customer and market data then translate findings into actionable insights and recommendations Familiarity with project management tools like Smartsheet, Jira or similar Knowledge of brand governance, content planning or internal communications best practices Experience with business to business marketing or communications Experience or interest in powersports, marine or outdoor industry Physical, Mental, Environmental Demands Frequent sitting and typing in a hybrid office environment Creative focus with ability to multitask and meet project deadlines Periodic collaboration via phone, video calls or in‑person meetings Occasional lifting of materials (up to 40 pounds) for events or promotional setups Compensation The anticipated hiring range for the role you are applying for is between $62,828 - $75,000 annually. This anticipated hiring range is based on several factors, and subject to increase based on the below: Experience and qualifications: The depth of relevant experience and specific skills you bring to the position. Education and certifications: Any additional qualifications that enhance your ability to succeed in the role. Market and industry benchmarks: We compare compensation packages with industry standards to ensure we are competitive. Internal equity: We strive to maintain pay equity across the organization to ensure fairness for all teammates performing similar work. Benefits Medical plan options, including fertility coverage and free mental health and telehealth coverage Dental and vision insurance FSA/HSA options Paid parental leave Company‑provided short‑term disability, long‑term disability, and life insurance Supplemental insurances, including accident, critical illness, hospital, and supplemental life insurance 401(k) with a generous company match Pet insurance benefits Tuition reimbursement 21 paid days off 7 paid holidays Short‑term Incentive Plan (STIP); ask your Talent Partner for details Dress for your day (casual dress environment) Paid comprehensive on‑the‑job training Company phone provided Company computer provided Career advancement opportunities Ascentek is an Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr