Head of B2B Product Marketing

Head Of B2B Product Marketing

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you'd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Defining and owning a B2B product marketing strategy — positioning, segmentation, and GTM architecture — that directly shapes how Canva competes and wins
• Turning business priorities into bold, differentiated narratives that move markets and create real competitive distance
• Owning the full-funnel marketing narrative, from sharp positioning through pipeline activation to measurable revenue impact, in close partnership with Product and Sales leadership
• Managing, mentoring, and developing a global team of 8 — including 4 direct reports — who are motivated, stretched, and set up to do the best work of their careers
• Defining the end-to-end value proposition architecture for Canva's B2B solutions and leading high-impact global launches that are commercially ready from day one
• Partnering with Sales Enablement to give the field world-class tools, messaging, and collateral — not just content that exists, but content that wins
• Setting the editorial vision and using AI to scale content without losing the sharpness and point of view that makes it worth reading
• Building a clear, compelling story about marketing's contribution to pipeline, win rate, and revenue — and shaping how the organisation thinks about attribution and investment
• Bringing a sharp external perspective on trends, competitive dynamics, and customer behaviour that keeps Canva positioned ahead of the market

You're probably a match if

• You bring 10+ years of B2B product marketing experience, with significant time in senior leadership roles at a high-growth SaaS or technology company
• You have a track record of developing and executing product marketing strategies that demonstrably moved commercial metrics — pipeline, win rate, adoption, retention, and revenue
• You have an exceptional ability to synthesise complex product capability into clear, resonant narratives that land with buyers, sellers, and executives
• You've built and developed high-performing teams across geographies — you're a leader people want to follow
• You have deep experience partnering with Sales at a strategic level — you understand how revenue organisations work and know how to make marketing genuinely useful to the field
• You've built programs with Sales Enablement that genuinely improve seller outcomes
• You're skilled at navigating matrixed organisations and influencing without authority across product, marketing, and go-to-market functions
• You have strong commercial acumen — you think in terms of pipeline and revenue outcomes, not just programmes and output
• You have executive presence and credibility — you're comfortable presenting strategy to C-suite stakeholders and challenging assumptions with data
• You're familiar with SaaS or platform business models, and experience with both PLG and enterprise GTM motions is a strong advantage
• You have a genuine passion for Canva's mission and a curiosity about how design-led products change the way teams work

About the team & role

As Head of B2B Product Marketing, you will be the strategic architect of how we bring Canva's B2B products to market: shaping the narrative, arming the field, and building the programs that turn product understanding into commercial advantage.

This is a senior leadership role at the intersection of the product team, our enterprise customers, and sales. You will set the strategy and hold the bar for everything from positioning and messaging to sales enablement, launch, and customer advocacy — working across a highly matrixed, globally distributed organisation to ensure every market tells a coherent and compelling story.

You will lead a global team of 8, with 4 direct reports, and report jointly to the CMO of B2B and the Head of Product Marketing. Uniquely, this role brings together both the Product Marketing and Content functions under one leader. That structure is intentional: the people who understand the product and the market most deeply should also be the ones shaping the story the market hears. You will be accountable for both the strategic foundation and the quality of what gets made.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!

Please note that interviews are conducted virtually.