Marketing Director

Marketing Director

Boston, Massachusetts, United States The Pioneers

About the Job Marketing Director

The Pioneers are looking for a competent Marketing Director to be in charge of the organization's marketing ventures. This primarily involves developing and implementing strategies to strengthen the organization's market presence and help it find a voice that will make a difference.

Responsibilities

• Design and implement comprehensive marketing strategies to create awareness of the organization's activities.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns by organizing and developing specific programs and determining organization's presence at conventions, annual meetings and seminars.
• Monitor campaigns and advertisements progress and submit performance reports.
• Responsible for producing valuable content for the organization's online presence, editorial design and organizing the organization's publications.
• Conduct general market research to keep abreast of trends and future enhancements.
• Control budgets and allocate resources amongst projects.
• Supervise the department and provide guidance and feedback to other marketing professionals.

Qualifications/Skills

• Excellent leadership and organizing skills.
• Analytical and creative thinking.
• Exquisite communication and interpersonal skills
• Proficient in marketing research and statistical analysis
• Knowledge of web analytics and advertisement platforms (e.g. Google Analytics, WebTrends etc.) and Google AdWords.
• Customer-oriented approach with aptitude.

Education and Experience Requirements

• Bachelor's degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Minimum 5 years' experience preferred.