Marketing Director (Digital & Integrated)

Marketing Director (Digital & Integrated)
Location: Costa Mesa, CA (Hybrid: in-office Tue-Thu)
Employment: Full-time, Exempt
Reports to: Vice President, Integrated Communications

About the Role
We're hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture/Engineering/Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth. You'll own strategy, hands-on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events). If you're stepping into your first Director role or you've been a director for years, we'll calibrate scope and support to your experience.

If you're not sure you meet the qualifications, please apply-skills are learned, and we value potential. What You'll Do
Strategy & Planning

• Build integrated marketing plans tied to client business goals
• Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media.
• Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing.

Client Service Excellence and Leadership

• Provide ongoing strategic counsel and client account stewardship - driving excellence in quality of work, strategic guidance and financial stewardship
• Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery

Execution & Optimization

• Stand up and optimize campaigns end-to-end: audience, creative, offers, landing pages, conversion flows, and nurture programs.
• Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance.
• Own paid search, paid social, and programmatic strategy and ensure excellent team execution.
• Lead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability.
• Oversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events.

Website & Conversion

• Partner with UX/design and developers on website roadmaps, and landing pages.
• Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA.

Analytics & Reporting

• Leverage Looker Studio, Power My Analytics, SEMRush, Porter
• Experience using and integrating GA4
• Define KPIs; build dashboards and weekly/monthly readouts with insights
• Translate performance into clear recommendations for executives and cross-functional partners.

Collaboration & Leadership

• Work cross functionally- with Sales, Creative, PR/Comms teams.
• Manage vendors and/or direct reports; mentor teammates and elevate channel best practices.
• Steward budget accountability, and SOWs with agencies and freelancers.

Compliance & Governance

• Maintain data privacy and compliance standards
• Uphold brand guidelines, accessibility standards, and QA processes across channels.

What You'll Bring

• Experience building and optimizing multi-channel marketing programs - agency experience required .
• Strong client service management skills
• Strong communication skills - both internally and with clients - to keep teams motivated, aligned and working together as one team.
• Strong presentation - verbal and written/visual communication skills
• Practical fluency in most of the following:
  • SEO: Site audits, Search Console, schema, internal linking, Core Web Vitals.
  • SEM/Paid Search: Account structure, match types, bidding strategies,
  • Paid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics.

• • Programmatic/Display/Video: Targeting, frequency management, brand safety, measurement.
  • Email/Automation: ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing.
  • Web/CRO: Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA.
  • Analytics/MarTech: GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot).
• Ability to turn insights into action and optimize processes and outcomes wherever possible.
• Strong project management: you can juggle priorities, hit deadlines
• Clear, audience-appropriate writing and storytelling.

Work Style, Schedule & Travel

• We work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays , with occasional local client visits and events (some evenings).