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Sales Manager- Fresh Produce Distribution

Keller Executive Search

Sales Leader Opportunity

Our client, a respected produce distribution business serving the tri-state market, is looking for an accomplished sales leader to help elevate and modernize its sales and customer service function. This is an opportunity for a driven professional with strong perishables expertise to make a lasting impact in a well-established organization. The role is ideal for someone who thrives in an entrepreneurial environment and is eager to shape a high-performing commercial team. The company supplies fresh produce to supermarkets, chain restaurants, and local establishments throughout the region, and is seeking a leader who understands both the sales landscape and the operational demands of the industry. The successful candidate will bring proven leadership experience in perishables, a solid grasp of cold chain logistics, and the ability to take ownership of a team that includes experienced sales professionals and customer service staff.

Key Responsibilities

Sales Leadership & Strategy

  • Identify and win new business across wholesale, retail, and foodservice channels
  • Monitor key performance indicators such as sales volume, customer satisfaction, and profit margins
  • Develop and execute strategic sales initiatives to drive revenue growth and expand market reach
  • Evaluate market activity and customer demand to inform pricing and competitive positioning
  • Lead the sales team in carrying out business development efforts within the fresh produce sector

Operations & Customer Relations

  • Strengthen quality control processes and improve customer touchpoints
  • Build strong partnerships with warehouse and operations teams to support quality standards and delivery performance
  • Represent the client at trade events, industry functions, and customer meetings
  • Oversee contracts, negotiations, and credit arrangements with major accounts
  • Maintain and expand existing customer relationships while pursuing new opportunities

Reporting & Compliance

  • Work closely with procurement teams to support product availability and on-time fulfillment
  • Prepare sales reports, forecasts, and presentations for senior leadership
  • Maintain compliance with food handling and food safety standards

Team Management & Development

  • Coach, mentor, and assess team members to improve performance and effectiveness
  • Lead sales representatives and customer service personnel
  • Hold regular management meetings to reinforce accountability and performance expectations
Vacancy posted 4 days ago
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