Marketing Representative

Job Description

Job Description

Job Title: Marketing Representative

Reports To: Marketing Director

Supervises:  None 

Overtime Status:  Exempt X Nonexempt

Physical Demand Level: Light

*Physical Demand Level determined as per Section 37.02 U.S. Department of Labor Physical Demand Characteristics of Work

Position Summary
The Marketing Representative is responsible for promoting the practice's spine and orthopedic services to physicians, medical offices, hospitals, attorneys, employers, and community organizations. This role focuses on building referral relationships, increasing patient volume, enhancing brand awareness, and supporting the overall growth of the practice.

Key Responsibilities

• Develop and maintain strong relationships with referring physicians, healthcare providers, case managers, and community partners.
• Conduct regular visits to physician offices, urgent care centers, hospitals, chiropractic clinics, and other referral sources.
• Educate referral sources on the practice's services, providers, treatment options, and patient outcomes.
• Coordinate marketing campaigns, events, health fairs, and community outreach activities.
• Track referral patterns and identify opportunities for business development.
• Collaborate with physicians and office leadership to develop growth strategies.
• Prepare and distribute marketing materials, promotional items, and provider information packets.
• Maintain a database of referral sources and document marketing activities.
• Monitor market trends and competitor activities.
• Represent the practice professionally at networking events and professional organizations.
• Adhere to HIPAA policies and procedures

Qualifications

• Bachelor’s degree in marketing, Business, Healthcare Administration, or related field preferred.
• Minimum 2 years of healthcare marketing, physician liaison, medical sales, or business development experience preferred.
• Knowledge of orthopedic, spine, pain management, or musculoskeletal services is highly desirable.
• Excellent communication, presentation, and relationship-building skills.
• Ability to work independently and manage multiple priorities.
• Proficiency in Microsoft Office and CRM software.
• Valid driver's license and reliable transportation for local travel.

Knowledge, Skills and Abilities

• Relationship Management
• Business Development
• Healthcare Marketing
• Provider Relations
• Pleasant and cheerful personality
• Active, valid Driver’s License
• Public Speaking and Presentations
• Networking and Community Outreach
• Data Analysis and Reporting
• Customer Service
• All communication is expected to be professional, courteous, and prompt