Director, Brand Marketing

sweetgreen is on a mission to build healthy communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 5,000 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means. Our teams are our most valuable ingredient, the heart of our company, the face of our brand, and what truly makes the sweetgreen experience special and unique. The Director, Brand Marketing will shape the future of sweetgreen by architecting the strategy for how our brand shows up in the world, in food and in marketing. Leading the Brand Marketing function, this role owns brand strategy and execution end to end, from breakthrough brand communications and go-to-market product launches to guest engagement campaigns, brand experiences, and menu innovation. You will lead the Brand Marketing team, own the brand marketing budget, and manage the agency and cross-functional partnerships that bring campaigns to life. Partnering closely with Culinary, Consumer Insights, Creative, Digital, and Operations, you will play a central role in menu innovation and channel strategy to grow brand awareness, guest love, and market share. Reporting to the VP of Marketing, you will join a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food. As the Director, Brand Marketing, you will: Set and own the annual brand plan, translating consumer insight into breakthrough points of view and campaigns that drive awareness, guest engagement, and market share Drive menu innovation and execution– ensuring that we’re staying at the forefront of culinary culture and placing bets that drive the business forward, engaging our customers, while ensuring operational excellence and feasibility Lead go-to-market strategy for new product and menu launches, ensuring a flawless, consistent guest experience across all media touchpoints and in-restaurant Own the annual brand planning and business-case process, partnering with Finance on the annual operating plan (AOP), budget, and forecasts, and allocating resources across channels with a clear focus on ROI and measurable business impact Influence and align senior leadership behind the brand strategy and annual marketing calendar, presenting recommendations and building the business case for major programs Lead, coach, and develop the Brand Marketing team, building the capability and structure needed to deliver against sweetgreen’s growth goals Direct internal and external partners, including experiential, PR, social, digital, media, creative, and agency teams, to execute the successful launch of brand campaigns Partner cross-functionally wi