TikTok Shop Manager

TikTok Shop Manager

TikTok Shop is where content, creators, paid media, and commerce collide—and we want someone who knows how to turn that ecosystem into profitable growth.

We're looking for a TikTok Shop Manager to own Shapermint's TikTok Shop in the US as a revenue channel, not a content calendar.

You'll own the commercial engine behind the shop: GMV, margin, affiliates, LIVE shopping, shoppable video, TikTok Shop Ads, assortment, and shop health. You'll build the systems that help us scale in the US today—and create the playbook we can take into new markets tomorrow.

• Own TikTok Shop performance end-to-end, driving GMV, margin, AOV, conversion, and return-rate improvements.
• Build and scale the creator/affiliate engine, including Open and Target Collaborations, recruitment, commission tiers, samples, seeding, and creator performance management.
• Build a consistent LIVE shopping and shoppable-video engine, optimizing cadence, hosts, offers, demos, and selling mechanics based on performance.
• Partner with Performance Marketing to scale winning affiliate and organic content through Video Shopping Ads, GMV Max, Spark Ads, and LIVE Shopping Ads.
• Own the commercial strategy across assortment, pricing, promotions, commissions, ad investment, and TikTok sale events, protecting profitability as GMV grows.
• Analyze Seller Center and channel data to identify winning products, creators, content, and growth opportunities, using tools such as Kalodata, FastMoss, EchoTik, Looker, or similar.
• Keep the shop healthy by overseeing catalog and listings, inventory sync, fulfillment SLAs, returns, violations, and TikTok commerce-policy compliance.
• Partner closely with Brand, Social, Performance, Merchandising, CX, and Operations to turn TikTok demand into a seamless customer and commercial experience.
• Lead a lean team while remaining a hands-on player-coach, building a repeatable TikTok Shop playbook that can scale beyond the US.

Job Requirements

• 4–8 years of experience across eCommerce, social commerce, marketplaces, creator commerce, or affiliate commerce.

• Approximately 1.5–2.5+ years of hands-on TikTok Shop experience, with a proven track record of growing GMV; US-market experience is strongly preferred.

• Proven experience owning or co-owning a TikTok Shop P&L, with strong understanding of GMV, margin, referral fees, commissions, ad spend, AOV, and returns.

• Deep experience building commission-based TikTok Shop affiliate programs at scale, including Open/Target Collaboration, creator recruitment, seeding, and commission strategy.

• Hands-on experience with TikTok LIVE Shopping and shoppable video, with a clear understanding of the mechanics that drive conversion.

• Experience running or closely partnering on TikTok Shop Ads, including Video Shopping Ads and GMV Max.

• Strong operational knowledge of TikTok Shop Seller Center, catalog/listing management, inventory, fulfillment SLAs, shop health, and compliance.

• Strong analytical skills and comfort using Seller Center data, Google Sheets, Looker, Kalodata, FastMoss, EchoTik, or similar tools to make commercial decisions.

• Strong written English for a US-market/global environment; Spanish or Portuguese fluency is highly relevant for our LATAM-anchored remote team.