Senior Digital Strategist, Content Strategy & Operations

Senior Digital Strategist

Customer experience is entering a new era—one where AI is a fundamental driver of how people interact with brands, platforms, and services. This role offers the chance to guide some of the world's most influential brands as they meet the moment. You'll help clients harness AI to evolve their content supply chain and operational capabilities.

As a Senior Digital Strategist, you'll help clients advance their vision for an end-to-end content supply chain that enables better personalization and accelerates speed-to-market. You'll contribute to crafting operating models, governance frameworks, and roadmaps that align content strategy & operations with business objectives. You'll guide organizations by using Adobe's industry-leading solutions like Adobe Experience Manager, Adobe GenStudio, and Firefly-powered generative technologies. These tools help build content ecosystems that enable scalable, personalized experiences and efficient delivery.

What You'll Do

This role leads digital transformation work with senior leaders. The focus is on the digital content workflow, technology adoption, and how teams work together. You will define strategy, find gaps, and build solutions based on data. You will work in matrixed organizations to align priorities and help teams move work forward.

You will assess content operations across people, processes, platforms, governance, and operating models. You will design future state process from planning through delivery and optimization. You will advise on content operating models, including governance, workflows, and team structures. Collaborate with content, marketing, technology, and operations teams to align content strategy with business goals and platform capabilities.

You will help clients apply AI in content operations. This includes automation, metadata, reuse, personalization, and content intelligence. You will support change management so new ways of working take hold. You will present recommendations and roadmaps to senior leaders, mentor project teams, and work through new or unclear problems using structured problem-solving.

Basic Qualifications

• 10+ years of experience in digital strategy, content operations, enterprise consulting, or related fields, with a solid foundation in value measurement and transformation work.
• Demonstrated ability to navigate matrixed organizations, build influence across multi-functional teams, and align diverse complex business groups toward shared objectives.
• Expertise in Adobe Experience Cloud solutions, including real-time personalization, process automation, and data-driven decision-making.
• Experience leading enterprise-wide content operations, driving efficient content supply chains, personalization programs, and omnichannel execution.
• Proven success contributing to executive-level transformation projects with Fortune 500 clients, bringing structured data-driven thinking and clarity to complex challenges.
• Effective communication and executive-ready presentation skills, with the ability to simplify complex ideas into compelling narratives.
• Experience driving adoption and change-management efforts, supporting participant evangelization and enablement.
• A self-starter mentality, with a consistent curiosity and a strong habit of strategic questioning that fuels innovation.
• Comfort working in ambiguous environments, applying an entrepreneurial, problem-solving approach to net-new or "first time" challenges.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $131,600 -- $245,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $169,400 - $245,300

In New York, the pay range for this position is $169,400 - $245,300

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.