Client Growth Strategist

If you're a strategist who's tired of being the smartest person in the room but never the one who sets the direction - this role was built for you.

We're hiring an experienced Client Growth Strategist to own the revenue growth strategy for a portfolio of flooring and home services clients. You'll be the person who connects the dots between business goals, channel strategy, great execution, and real outcomes - all while building strong, long-term client relationships.

A core part of how we drive growth is through the Endless Customers framework by Marcus Sheridan. Our strategists don't just know it - they champion it. 

Why Is This Role Different?

You're not joining a generalist agency that does a bit of everything for anyone. FPM operates in one niche - flooring retailers, and we've built a real system inside it. That means less reinventing the wheel and more time doing work that actually moves clients forward.

You'll have genuine ownership. Not "make suggestions to leadership" ownership, but real strategic authority over a portfolio of clients. You set the direction. The team executes. You're accountable for the outcome.

Who this is for:

→ You've owned marketing strategy for clients, not just executed it
→ You're comfortable presenting performance data to a business owner and telling them what it means
→ You've personally managed Google or Meta ad campaigns with real budgets
→ You've read They Ask, You Answer and it changed how you think
→ You want a senior seat with real ownership, not another account coordinator title
→ You thrive in a niche - we work exclusively with flooring retailers and home services businesses

Who this isn't for:

→ Channel specialists who want to do more work, not lead strategy
→ Anyone who needs step-by-step direction or hand-holding
→ Anyone uncomfortable holding their position when a client pushes back
→ Generalists who need to market everything to everyone

You Will Own

1) Strategic Planning & Client Success (Primary Ownership)

• Build quarterly growth strategies per account (90-day priorities)
• Identify highest-impact growth constraints and opportunities
• Define success metrics, targets, and leading indicators
• Recommend budget allocation across channels
• Build testing roadmaps (offers, landing pages, ads, nurture, conversion points)
• Lead brand positioning sessions grounded in the Endless Customers framework - helping clients become the most trusted voice in their market by answering the questions buyers are already asking
• Champion the They Ask, You Answer philosophy in every client engagement: guide clients to address the Big 5 content topics (cost, problems, comparisons, reviews, and best-in-class), and align marketing and sales around buyer education

2) High-Level QA (Strategy + Conversion Integrity)

You are not a proofreader, you are the conversion/strategy gatekeeper.

• Review key client-facing deliverables before launch (landing pages, funnel structure, ad angles, major website pages, core email sequences, offer positioning assets)
• Ensure work aligns to the strategy, buyer journey, and conversion goals
• Evaluate content against Endless Customers standards: does it build trust, answer real buyer questions, and move prospects closer to a decision?
• Catch off-strategy execution: unclear messaging, weak offers, missing CTAs, broken journey logic
• Provide clear revision direction (“what to change and why”), then hand back to delivery for execution

3) Campaign & Funnel Direction

• Design campaign architecture and funnel flow recommendations informed by the Endless Customers / They Ask, You Answer buyer journey model
• Guide messaging and creative direction (angles, hooks, proof, positioning)
• Diagnose funnel gaps and conversion drop-offs
• Recommend sequencing across channels (paid, SEO/content, email/SMS, GBP, remarketing)

4) Client Leadership

• Lead or co-lead strategy presentations and roadmap sessions
• Interpret performance data and translate it into decisions
• Provide clear “next actions” and priority calls grounded in Endless Customers / They Ask, You Answer priorities
• Serve as the strategic authority on client calls (including respectful pushback when needed)
• Guide clients in understanding how the Endless Customers methodology connects content investment to actual revenue outcomes

5) Internal Alignment

• Translate strategy into actionable priorities for specialists
• Coordinate with delivery leadership on feasibility and sequencing
• Identify expansion opportunities (positioning + packaging) in partnership with sales/leadership

Who You Are

• Strategically strong, creative & commercially minded
• A genuine believer in the Endless Customers / They Ask, You Answer philosophy - you've read the books, seen it work and you know how to implement it
• Clear, confident communicator (client-facing, senior-level presence)
• Outcome-driven & assertive
• Organized and decisive even with incomplete information
• Strong judgment and ability to push back respectfully
• Detail-oriented at the strategy level
• Able to push back when needed respectfully

Applicants who have read this far should include the word GROWTH in their application.

About Us

FlooringPros Marketing is a strategy-led digital marketing agency built for flooring retailers and shop-at-home flooring businesses. We help clients grow revenue through focused positioning, conversion-first marketing, and measurable execution - not random activity.

Our Mission

We help business owners build something bigger than themselves, creating a positive ripple effect for their employees, families, and customers.

Our Values

Independent Thinking • Genuine Integrity • Tenacious Ownership • Transparent Communication • Relentless Improvement

Requirements

• 5+ years in marketing, brand development or business development
• Demonstrated experience driving measurable revenue outcomes
• Strong understanding of funnels, paid media, SEO/content, and conversion optimization, including hands-on experience personally building, managing, and optimizing Google Ads and Meta campaigns with real budgets
• Familiarity with the Endless Customers (formerly They Ask, You Answer) framework by Marcus Sheridan - you understand the Big 5, assignment selling, and how to align content with the buyer journey to shorten sales cycles
• Comfortable working with small-to-mid-sized businesses
• Comfortable working remotely with a distributed team
• Comfortable with marketing automation/CRM tools (GoHighLevel experience is a plus)
• Strong working knowledge of AI tools to enhance strategy and marketing output quality

Bonus

• Agency experience
• Flooring, home services, or local business experience
• GoHighLevel (GHL) experience
• Experience presenting to business owners/executives
• Sales/business strategy exposure
• HubSpot, Google Analytics, Google Search Console, or SEMRush experience

Benefits

• Flexible PTO
• 100% Remote - work from anywhere in the U.S. or Canada
• Professional development - we invest in your growth through courses, books, and learning resources
• Quarterly virtual team building
• Performance bonus structure - currently in development