Field Marketing Manager

Join a team flipping the shipping industry on its head. Lojistic is a top-rated shipping spend management platform helping businesses reduce costs through powerful analytics, automation, and intelligence. Recognized by Inc. Magazine as one of America’s Best Workplaces, Lojistic offers a culture where your ideas matter, mistakes are part of growth, and people genuinely have your back. Since 2005, companies like Chipotle, MillerCoors, Christian Louboutin, Electrolux, Royal Caribbean, Toshiba, and many more have trusted Lojistic to help them ship smarter in an industry that’s massive, complex, and long overdue for reinvention. We have a bold model, powered by an even bolder team. The Role We’re looking for a Field Marketing Manager who treats events as revenue-generating growth engines. This role owns the full lifecycle of our in-person marketing strategy across trade shows, conferences, expos, summits, hosted meetings, and social events. You will be responsible for ensuring our event investments translate into qualified meetings, real pipeline, and measurable impact. This is both a strategic and executional role. You will: Own event selection strategy and budget allocation Negotiate contracts and sponsorships Drive pre-event meeting targets with Sales Ensure flawless on-site execution Obsess over post-event follow-through Measure performance with precision If we attend an event, it will be because there’s a clear strategic reason and a defined ROI target, and you will be accountable for delivering against it. In addition to in-person events, you will build and launch a webinar strategy designed to generate scalable pipeline and extend the impact of our field marketing efforts. What You’ll Own Event Strategy & Budget Develop and execute an annual field marketing strategy aligned to pipeline goals Own event budgets and ensure spend is tied directly to measurable outcomes Evaluate and select events and hosted opportunities Negotiate contracts and maximize sponsorship value Define performance benchmarks for each event before committing spend Pre-Event Pipeline Generation Own and delegate the pre-event checklist Set qualified meeting targets for each event Partner with Sales and BDRs to drive proactive outreach Oversee pre-event campaigns and meeting booking strategy Ensure executive schedules are optimized before arrival On-Site Execution Travel to approximately one event per month Ensure operational excellence on-site (booth setup, vendor coordination, materials, logistics) Support Sales in maximizing conversations, leads, scheduled meetings, and booking follow-up meetings on site Maintain professionalism and brand consistency in every interaction Post-Event Performance & Follow-Through Own post-event follow-up strategy and ensure execution Track meeting attendance, pipeline generation, and progression Measure cost per meeting, cost per opportunity, and revenue influence Identify improvement areas for future events Build and refine a repeatable field marketing playbook that improves performance over time Report results clearly and transparently Webinar & Scalable Program Strategy Build and scale a webinar strategy aligned to pipeline goals Identify high-value topics tied to product positioning and market demand Partner with Sales and Product to drive registration and attendance Ensure strong follow-through and opportunity progression post-webinar Measure performance (registrations, attendance, meetings booked, pipeline generated) Refine and scale programs based on performance data What Success Looks Like Increased qualified meetings per event Consistent pipeline contribution tied directly to field marketing investments Clear, accountable follow-through from event conversations to qualified opportunities Improved ROI year-over-year across event spend A tight, repeatable playbook for pre-to-post event execution A webinar engine contributing measurable pipeline Strong conversion from webinar attendees to qualified meetings What We’re Looking For 4–7+ years in Field Marketing, Event Marketing roles Proven experience driving pipeline from in-person events Experience owning event budgets and negotiating contracts Strong operational discipline and project management skills Comfort working cross-functionally with Sales and leadership Ability to travel 25–35% Highly organized, detail-oriented, and accountable Comfortable analyzing KPIs and reporting on performance Bias for action and ownership mindset B2B SaaS experience preferred (logistics, supply chain, or enterprise sales environments a plus) Alignment with our Core Values: Keep it Real, Got Your Back, Get Sh*t Done, Make It Fun Your Daily Adventures Will Include Reviewing performance metrics and identifying areas to increase ROI Holding Sales accountable to pre-event meeting targets Coordinating vendor logistics and sponsorship deliverables Negotiating contracts for future conferences Building detailed event checklists and timelines Tracking pipeline attribution from prior events Identifying ways to improve ROI for the next one Compensation, Benefits & Other Cool Stuff Base salary: $120K–$145K depending on experience Performance-based bonus 401(k) with company match Comprehensive health and dental coverage Generous PTO , including your birthday off Remote work environment , with monthly home office stipends Company-sponsored personal development program , on our dime Volunteer opportunities through our “Greater Good” initiatives Monthly wellness challenges and team celebrations Casual, collaborative, driven culture where good energy is the standard Life at Lojistic – Get a Feel for the Vibe: Culture Overview: Meet the Company: Giving Back – Greater Good: Marketing Video Samples: