Direct Mail Marketing Manager

Job Description

Job Description

Who We Are

Oncourse Home Solutions, also operated as American Water Resources, is a trusted home protection provider helping homeowners across the country protect what matters most. We are a $500 million organization backed by private equity firm Apax Partners, serving 2 million customers across 43 states. We partner with 25+ utilities and municipalities (and growing!) to provide customized solutions tailored to any community - delivering real value where people live. We help homeowners protect the essential systems that keep their homes running - from HVAC, appliances, and electrical to water, sewer, gas lines, and more - so they can avoid the stress and financial impact of unexpected repairs. Our work helps homeowners stay safe, comfortable, and confident in their homes every day.

At Oncourse, our people are what makes that possible. We call ourselves SUPERs - Successful, United, Progressive, Empathetic, and Reliable - because that’s how we show up for our customers and for each other. We invest in our employees through competitive benefits, an inclusive culture, and employee-led resource groups that strengthen connection, community, and belonging across the company.

As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment. 

Position Summary

Oncourse is hiring a Direct Mail Marketing Manager.  Reporting to the Head of Direct Mail Strategy, this person will play a key role in driving growth by planning and executing campaigns in our largest marketing channel. We’re looking for a data-driven direct marketer to optimize and execute campaigns, develop test plans and test design, understand and report on performance, and work cross-functionally across the business to ensure successful implementation of our campaign plans. 

Responsibilities include but are not limited to:

• Develop campaign recommendations to meet and exceed financial and business goals. Clearly communicate your recommendations in presentations backed up with data and assumptions. 
• Own all budgeting for your campaigns and share performance metrics with Marketing and Partnership team members. Identify under- and over-performance and work with Marketing Analytics to analyze and explain.  
• Maintain historical campaign data – volume, forecasts, response, criteria, cost, and key documents. Share post-campaign summaries with actual results, learnings, and recommendations. 
• Own all strategy documents needed to drive execution – including mail matrices, URL and phone assignments, pricing documents, etc. Partner with Marketing Operations, Production, and Creative Services to execute campaigns on-time and error-free.  
• Closely collaborate with Strategic Partnerships Group to align Direct Mail campaigns with partner strategies and creative requirements. 
• Ensure accurate artwork by working with creative teams, Operations, Strategic Partnerships, and vendors. Review creative to ensure that strategic intent and all partner, legal, and product requirements are met. 
• Recommend creative, product, and pricing tests, develop test plans that ensure accurate and statistically significant learnings, and see tests through from planning to execution to analysis.  Track performance and make recommendations based on results. 

We're Excited if This is You

Experience and Qualifications of the Role

• Minimum of 3 years of proven success planning, forecasting, and direct mail campaigns.  
• Demonstrated decision-making experience utilizing data effectively to drive the desired outcomes.  
• Hands-on experience with budgeting, forecasting, and reporting.  
• Ability to take insights from marketing analytics and create compelling arguments to support growth.  
• Proven strategic planning skills with the ability to assess risk and reward trade-offs to effectively capitalize on both current and future opportunities, and to develop successful marketing plans on a partner / market basis.
• Strong organizational skills, attention to detail, and the ability to adapt to changing schedules and priorities.  
• Excellent relationship building skills, especially with peers across departments and functions, and strong and effective verbal and written communication skills.  
• Self-starter, creative problem solver, persuasive, thorough, and a strong team player.  

Computer Skills Needed to Perform this Job
Proficiency in Microsoft or Google Suites

Education
Bachelor’s degree in marketing, business, or related discipline or equivalent work experience required. Master's Degree preferred.

We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $90,865 - $139,500 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.

Our benefits include but are not limited to: healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.

Join our SUPER Team and Enjoy Amazing Benefits!

• Competitive Compensation: We value your hard work and are proud of our competitive pay for performance philosophy.
• Comprehensive Health Coverage : Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.
• 401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan.
• Generous Paid Time Off: Take the time you need to recharge and relax.
• Education Assistance Program: Invest in your growth and development with our support.
• FSA/HSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses.
• Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being.
• Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.

Competencies

Business Acumen - Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace. Career Ambition Knows what he/she wants from a career and actively works on it; is career knowledgeable; makes things happen for self; markets self for opportunities; doesn't wait for others to open doors.

Problem Solving - Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient workflow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.

Action Oriented - Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.

Priority Setting - Spends his/her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus. Problem Solving Is tolerant with people and processes; listens and checks after acting; tries to understand the people and the data after making judgments and acting; waits for others to catch up after acting; sensitive to due process and proper pacing; follows established process.

Strategic Agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Communicate Effectively - Is able to clearly and succinctly communicate verbally and in writing in a variety of settings and styles; can get messages across that have the desired effect.