Paid Media Specialist

Safe Life US, is seeking an experienced Paid Media Specialist to take our paid search e‑commerce platform results to the next level! Founded in 2019, Safe Life was created with a single mission: to save more lives by expanding access to AEDs and related life‑saving solutions. From our beginnings in Scandinavia to our growing presence across Europe, North America and Asia, we have brought together entrepreneurs that share a common purpose: making communities safer, stronger, and better prepared for emergencies. This is where you come in! The Paid Media Specialist is responsible for the execution, optimization, and active management of paid search and e‑commerce advertising programs across Safe Life US brands and websites, ensuring our position as a leading distributor of lifesaving medical equipment and accessories across multiple platforms. The position will deliver complete paid media solutions and management through innovative strategies, data‑driven decision making, deliberate execution, and a solid understanding of our company and industry, as well as the ever‑changing paid search environment. Our ideal candidate is in the Nashville area with a hybrid work model. Key Success Factors Data Driven Performance You take ownership of paid media results and use performance data, testing, and analytics to guide decisions and continuously improve outcomes. You adjust campaigns based on insight, not instinct. Strategic in Approach with Focused Execution You think strategically and partner easily with leadership on digital marketing direction, then translate strategy into concrete campaigns, tests, and optimizations that deliver measurable results. Collaborative Partner You work effectively with leadership, SEO, and cross‑functional teams, communicating clearly and confidently, and build trust by providing clear reporting, practical recommendations, and dependable follow‑through. Sound Judgment You exercise good judgment in how you use company resources, time, and spend. You weigh tradeoffs thoughtfully, prioritize work that drives the most impact, and make decisions that balance performance, efficiency, and long‑term goals. Driven to make a difference. You are inspired to do your best every day not just because of what you do, but why you do it. You wake up every day thinking about your role in helping in achieving our shared goal of Preventing Heartbreak . Key Responsibilities Lead and define, along with Senior Leadership: PPC objectives, KPIs, and overall digital marketing strategies for multiple websites. Lead, develop and execute comprehensive paid search strategies aligned with company goals and industry best practices. Collaboratively with SEO specialist, conduct thorough keyword research, competitor analysis, and market trends to inform strategy. Create, launch, and manage paid search campaigns across various e‑commerce platforms. Continuously optimize campaigns through A/B testing, bid management, and innovative strategies to improve performance. Monitor and analyze campaign performance data, providing regular reports and insights to leadership. Use analytics tools to derive actionable insights and make data‑driven decisions to improve campaign effectiveness. Effectively manage and allocate budgets to improve budget efficiency, maximize ROI and achieve company objectives. Implement budget tracking and forecasting to ensure efficient use of resources. Keep abreast of industry trends, new technologies, and emerging platforms to recommend innovative strategies. Any other tasks necessary to achieve individual and/or organizational success or as directed. Qualifications Bachelor’s degree in marketing, business or related field. 5+ years of progressively responsible paid search roles. SEO experience strongly preferred. Experience driving a strategic paid search program with demonstrable outcomes. Strong analytical skills with the ability to interpret data and provide actionable insights. Strong understanding of marketing, testing, and reporting methodology. Advanced proficiency with Microsoft Excel. Ability to use third‑party analytic tools including Google Analytics, Search Console, Bing Webmaster Tools, and other related software/tools. Knowledge of current, past, and projected trends in the digital marketing industry. Superior communication skills, with the ability to build relationships and convey credibility at all levels. Self‑starter, independent yet able to work collaboratively, and intrinsically motivated to achieve. Exceptional problem‑solving skills. Demonstrated ability to work effectively under pressure, multitask, prioritize, and manage time. High degree of attention to detail. Positive outlook and desire to work as a high performing team member. Competitive compensation package and paid time off Medical, dental & vision insurance with generous company cost share 401k with 4% company match and immediate vesting Company provided group term life insurance, short and long term disability Engaged leaders with a desire to help you grow and succeed A fun company culture, making a difference by helping to save lives #J-18808-Ljbffr