Digital Marketing Manager

About the role iScribeHealth is a healthcare technology company scaling fast. We have an agency handling PR, channel partnerships, and key introductions— but we need a sharp, scrappy operator who can own the full spectrum of digital and field marketing execution in-house. This is not a strategy‑only role. You’ll be the person who builds the landing page, runs the conference booth, optimizes the ad campaign, designs the one‑pager, and writes the in‑app message that moves a user to action — all in the same week. You’ll take requests from Sales, Customer Success, Product, and Leadership and turn them into polished, on‑brand outputs fast. Critically, you approach every task with an AI‑first lens. You reach for our approved AI tools—including Claude—before reaching for a blank doc or brief. You know how to prompt well, iterate quickly, and ship output that would have taken twice as long without AI in the loop. We’re not looking for someone who has experimented with AI once or twice. We want someone for whom AI‑assisted execution is already a daily habit — and who can demonstrate the difference it makes in their output speed and quality. This is a Full‑Time position that will work from our office located in Nashville, TN. What you’ll own Digital & performance marketing Manage and optimize paid channels—Google Ads, LinkedIn, retargeting campaigns. Own performance reporting: CPL, CAC, ROAS, and pipeline influence by channel. Build and iterate on landing pages (Webflow or WordPress—no dev dependency). Manage SEO fundamentals, site health, and keyword strategy. Creative execution & collateral Design ad‑hoc using the Adobe Suite (Photoshop, Illustrator, InDesign) and Canva—ads, one‑pagers, decks, case studies, social graphics. Use Adobe Firefly and AI‑powered Photoshop features to accelerate visual production and iteration. Leverage Claude for copy drafting, brief writing, campaign ideation, and content creation across all formats. Produce and maintain sales enablement materials in partnership with the Sales team. Maintain brand consistency across all touchpoints without needing sign‑off on every asset. Cross‑functional execution Serve as the internal marketing point of contact for all departments. Maintain a prioritized intake process so requests get triaged, scoped, and executed without chaos. Partner with the external agency on PR, partnerships, and demand generation strategy—complement, not duplicate, their work. Events & conferences Source, evaluate, and manage conference and trade show participation—logistics, marketing assets, collateral, booth, swag, speaking submissions. Drive pre‑ and post‑event outreach in coordination with Sales. Track and report event ROI: pipeline influenced, meetings booked, deals accelerated. User messaging & lifecycle communications Own the strategy and execution of branded email campaigns targeting existing users— including onboarding sequences, feature adoption nudges, product update announcements, and upsell moments. Write and deploy in‑app messages (banners, modals, tooltips) that drive feature discovery and user behavior at the right moment in the product journey. Partner with Customer Success and Product to identify the highest‑leverage moments to communicate with users—and build the messages that meet them there. Develop and maintain a messaging calendar that coordinates email and in‑app touchpoints to avoid communication fatigue. Track and report on message performance: open rates, click‑through, feature activation, and downstream retention impact. Use Claude and approved AI tools to draft, test, and iterate on message copy efficiently— shipping faster without sacrificing brand voice. What we’re looking for 5–8 years in B2B SaaS marketing, with experience in healthcare technology or a similarly regulated, complex‑sale environment strongly preferred. Demonstrated AI‑first approach to work—you use Claude, AI image tools, or similar daily and can show how it’s changed your output. Hands‑on experience writing and deploying email and in‑app messaging campaigns—you understand lifecycle marketing, not just one‑off sends. Familiarity with behavioral triggers and segmentation—you know how to send the right message to the right user at the right moment. Hands‑on proficiency in the Adobe Creative Suite: Photoshop (including generative AI features), Illustrator, InDesign, and Firefly. Proven ability to execute across digital, creative, and field marketing without needing a team beneath you. Experience managing paid media (Google Ads, LinkedIn), CMS platforms, and marketing automation tools. Strong analytical instincts—you know your numbers and can build a simple ROI case for any spend. Experience coordinating conference and event logistics end‑to‑end. Excellent written communication—you’ll be drafting copy, emails, in‑app messages, and briefs regularly. High agency and low ego—you do what needs doing, regardless of job title. Tools you’ll use AI tools Claude (our primary approved AI assistant for copy, briefs, email drafts, in‑app messages, and ideation). Adobe Firefly and AI‑powered Photoshop (generative fill, background removal, text‑to‑image). Other approved AI tools as our stack evolves. Messaging & lifecycle HubSpot, Marketo, or similar for email marketing and lifecycle automation. Intercom, Pendo, Appcues, or similar for in‑app messaging and user nudges. Creative & design Adobe Creative Suite—Photoshop, Illustrator, InDesign. Canva for rapid‑turnaround, templated assets. Figma familiarity a plus. Marketing & analytics Google Ads and LinkedIn Campaign Manager. Webflow, WordPress, or comparable CMS. Google Analytics and Search Console. Asana, Notion, or similar for project intake and management. Why Join Us? Opportunity to impact the future of healthcare technology and AI‑driven solutions. Competitive salary and benefits including Medical, Dental, Vision, HSA/FSA, Education Reimbursement, 401k with Matching. Collaborative, dynamic team environment focused on innovation and growth. iScribeHealth is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr