Senior Analytics Director — Media Growth & Revenue

THIS IS A FULL TIME ROLE IN NYC - MY CLIENT CANNOT SPONSOR AT THIS TIME Senior Director, Analytics Overview A leading, global media and entertainment organization is seeking a Senior Director of Analytics to lead a high-impact, business-facing analytics function. This individual will oversee a team responsible for delivering insights across content performance, audience behavior, and revenue optimization, partnering closely with senior leadership across Product, Marketing, and Ad Sales. This is a highly visible role focused on shaping data strategy, driving monetization insights, and scaling analytics capabilities across a complex digital ecosystem. Key Responsibilities Lead and develop a team of analysts and analytics leaders across multiple business verticals Partner with executive stakeholders to define analytics strategy tied to audience growth, engagement, and revenue performance Oversee reporting and insights across digital platforms (web, mobile, streaming/OTT) Translate complex data into clear, actionable insights for non-technical stakeholders Drive KPI development and standardization across content, marketing, and advertising functions Collaborate with Data Engineering to ensure scalable, reliable data pipelines and models Influence experimentation strategy (A/B testing, user segmentation, performance optimization) Build executive-level dashboards and deliver regular business reviews Establish best practices around data governance, quality, and analytics frameworks Qualifications 10+ years of experience in analytics, business intelligence, or data strategy 5+ years in leadership roles managing high-performing analytics teams Experience within media, entertainment, streaming, digital publishing, or ad-supported platforms strongly preferred Strong proficiency in SQL and experience with modern BI tools (Tableau, Looker, Power BI, etc.) Familiarity with cloud data environments (Snowflake, BigQuery, Redshift, etc.) Experience working cross-functionally with Product, Marketing, and/or Ad Sales teams Strong understanding of digital KPIs (engagement, retention, LTV, ad revenue, etc.) Proven ability to influence senior stakeholders and drive strategic decision-making Nice to Have Experience with experimentation platforms (Optimizely, Amplitude, etc.) Exposure to subscription or ad-supported business models Background in data modeling or working closely with data engineering teams Familiarity with audience segmentation and personalization strategies Why This Role High visibility role with direct impact on business strategy and revenue growth Opportunity to shape and scale analytics across a modern digital media ecosystem Collaborative, fast-paced environment with strong executive buy-in on data #J-18808-Ljbffr Henderson Scott US