Brand Marketing Manager

Brand Marketing Manager

Amika means friend. We're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

We're rooted in clinical results. Each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. Known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

We're a proud pal to the planet + certified B-Corp. From sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

Having grown up in salons, we know better than anyone how important stylists are—they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. All hair is welcome™.

The job:

The Brand Marketing Manager is responsible for being a brand steward and leading 360° go-to-market plans for new product launches, key seasonal moments, + brand collaborations. This role translates product strategy and insights into big, resonant ideas, joyful storytelling and orchestrates cross-functional collaboration + execution across all channels (consumer engagement, creative, retail, pro, DTC). They are part of the nucleus of the brand + launch planning, ensuring every campaign launch feels cohesive, on-brand, and commercially impactful.

This is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building, creative + sharp storytelling, and flawless execution.

Salary: $90,000 - $110,000

Location: Brooklyn, NY (must be based in NY + have the right to work in the US) 2 days a week onsite

What you'll do:

Launch strategy & planning

• Own the end-to-end GTM planning for new launches, from initial brief through postmortem.

• Partner closely with Product Marketing to understand the North Star, claims, and product positioning, and turn that into a clear consumer promise.

• Define launch objectives, target audiences, messaging hierarchy, and KPIs in partnership cross functional partners.

• Develop campaign strategy to ensure every touchpoint ladders into one unified, insight-driven story across all channels (paid, social, PR, influencers, retail, pro, DTC).

Briefing & campaign development

• Lead the creation of 360° creative briefs, ensure briefs clearly articulate: insight, tension, big idea, key messages, mandatories, and deliverable needs by channel.

• Translate consumer, cultural, and market insights into clear creative direction that inspires breakthrough storytelling.

• Collaborate with copy team to craft the master campaign story, ensuring messaging is insight-led, + identify strategic storytelling levers across channels.

• Own the creation of campaign toolkits (message maps, final assets, approved copy FAQs) for internal teams and external partners.

Cross-functional Collaboration

• Drive launch timelines and milestones: align with cross-functional partners on key dates (concept lock, asset delivery, retailer submissions, content live dates).

• Lead launch kickoff + status meetings, keeping teams aligned on priorities, scope, and deliverables.

• Collaborate with trade marketing & sales on retailer-specific activation (launch windows, exclusives, secondary placements, in-store visuals).

• Partner with pro team on stylist-facing launch moments (education, sampling, events).

Measurement & optimization

• Partner cross functionally to monitor KPI performance across awareness, engagement, traffic, conversion, sentiment, and retailer metrics throughout the launch, evaluating success and translating insights into future recommendations.

• Lead post-launch recaps, synthesizing performance data, creative learnings, and channel insights.

• Turn learnings into directives for future launches (what to repeat, evolve, or stop).

Must haves:

• 4–6+ years of experience in brand marketing, or go-to-market roles (beauty, personal care, or consumer brands strongly preferred).

• Proven track record of leading 360° campaigns across multiple channels and stakeholders.

• Strong understanding of the retail + pro + DTC + social + influencer ecosystem (bonus: experience with Sephora/Ulta/pro channels).

• Excellent brief writing, storytelling, and deck-building skills.

• Highly organized project manager; comfortable running complex timelines and cross-functional meetings.

• Excellent communication and presentation skills.

• Strong collaborator who can influence and advocate for the consumer, pro and brand.