Social Media Strategy Intern

DU Family of Companies is a network of fire protection, life safety, and security service companies, protecting people and property across 30+ locations and 11 states. At the head of our life safety network, the Davis-Ulmer Support team, drives the motto, "we protect what you value most."


We are seeking a motivated college student for a Summer Internship supporting our Talent Acquisition team. This role is ideal for a student interested in recruiting, employer branding, social media strategy, and early-career talent engagement. The intern will help strengthen our social media presence, support recruiting marketing efforts, and build scalable tools and resources that can be used across our hiring teams and branch locations.

This internship offers hands-on experience in talent acquisition, branding, content development, and recruiting strategy while contributing to projects that help attract and engage emerging talent.

Key Responsibilities

• Assist in developing and organizing a social media strategy focused on recruiting, employer brand awareness, and green talent attraction.
• Build a scalable and repeatable social media content calendar to support ongoing recruiting and employer branding efforts.
• Support development of a career fair kit for branch locations, including flyers, postcards, handouts, and other recruiting takeaways to help teams feel prepared and confident participating in events.
• Research and identify industry trends, student preferences, and brand awareness opportunities to help attract early-career and entry-level talent.
• Explore and recommend new recruiting platforms, sourcing channels, and talent engagement tools that may help expand candidate reach.
• Collaborate with the Talent Acquisition team on recruiting marketing projects and other internship-related assignments as needed.
• Help ensure materials and content are organized, practical, and easy for teams across the business to use consistently.

Qualifications

• Current college student pursuing a degree in Human Resources, Business, Public Relations, or a related field.
• Strong interest in social media, recruiting, employer branding, or talent acquisition.
• Excellent written and verbal communication skills.
• Organized, creative, and comfortable managing multiple projects.
• Ability to research trends and turn ideas into practical recommendations.
• Familiarity with social media platforms such as LinkedIn, Facebook, Instagram, and similar tools.
• Self-starter who can work independently as well as collaboratively in a team environment.

Preferred Skills

• Experience creating social media content or managing content calendars.
• Interest in workforce trends, college recruiting, and brand awareness strategies.
• Comfortable presenting ideas and recommendations to team members.

What the Intern Will Gain

• Hands-on experience supporting a Talent Acquisition function.
• Exposure to employer branding, recruiting strategy, and early-career talent outreach.
• Opportunity to build portfolio-ready work including social media campaigns, recruiting materials, and branded content tools.
• Practical experience working in a hybrid professional environment.

Work Arrangement

This is a part-time summer internship working 20-24 hours per week in a hybrid format, with 2 days in the office in Rochester, NY and the remaining hours worked remotely.

Why Choose Davis-Ulmer Family of Companies?

• Competitive Compensation: We offer competitive pay rates for experienced professionals, ensuring your skills are recognized and rewarded appropriately.

• Comprehensive Benefits Package: Enjoy an industry-leading benefits package that includes medical, dental, vision, and additional perks, ensuring your health and well-being are taken care of.

• Strength of the Family: The Davis-Ulmer Family of Companies, with over 30 locations across the East Coast and Midwest, epitomizes the strength of a team-first mindset. Embracing a culture of collaboration, we unite to share knowledge, resources, and best practices across our network of branches. This collective approach strengthens us as a cohesive group, amplifying our impact far beyond what any individual business unit could achieve alone.

• Backed by APi Group: As a subsidiary of APi Group, a publicly traded, multi-billion-dollar corporation headquartered in Minnesota, we provide the financial stability and support needed for success. Benefit from world-class training and leadership development opportunities, backed by a powerhouse in the Fire Life Safety & Security industry.

• Long-Term Career Relationships: Many of our employees have been with us for 20+ years! We believe in investing in the right people, fostering enduring professional relationships that benefit both individuals and the company alike. Join us and become part of a community where your dedication is recognized and valued for the long term.

• Values Match: We prioritize hiring individuals whose values align with ours. Our commitment to value-driven recruitment is a cornerstone of our People/Talent Development Operating Code.

At the DU Family of Companies, we believe that empowering and investing in our employees as leaders develops an organization that delivers innovative solutions and services that create a superior customer experience. The unique blend of our leader's abilities and the ownership of their work, combined with our culture and values, creates something that is simply described as the Davis-Ulmer difference.


The pay range is $20 per hour, depending on job-related knowledge, skills, and experience. This position is eligible for annual bonus and profit sharing based on company performance in addition to other benefits that support the total well-being of you and your family.

DU Family of Companies is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


Equal Opportunity Employer, including disabled and veterans.