Digital Media Buyer

FLSA Classification: Exempt (Salary). Reports To: Senior Director of Marketing. Supervisory Responsibilities: None. Position Type: Full-Time, Monday–Friday, 40+ hours per week. Pay Frequency: Weekly. Salary Range: $65,000–$85,000 (Final compensation will be determined based on the individual's experience, skill set, and geographic location, among other factors). Overview At Paradigm Direct LLC, our vision is to become the leading provider of stock and option education and trade ideas tailored for individual investors by delivering transformative content and training. Every day we strive to foster a culture of learning, which enables our clients to acquire the knowledge, skills, and confidence to excel in their personal investing. Our unwavering commitment to our clients’ success drives us to continually evolve and adapt, ensuring we remain a trusted educational partner. To accomplish our vision and mission, all our employees share the following core values: Integrity: Committed to ethical business practices, transparency, and accountability. Do the right thing, every time! Respect: Treat all employees, clients, and partners with dignity and consideration. Customer Centric: Focus on delivering exceptional value and service to our clients. Accountability: Take ownership of one's responsibilities and actions. Teamwork: Promote positive collaboration, communication, and a supportive work environment. Adaptability: Open to change and capable of quickly and effectively adapting to evolving circumstances. Innovation: Encourage creativity and willingness to explore new ideas and solutions. If this sounds like you, or you are committed to bringing these values to work every day and making a real difference in the lives of individual investors, Paradigm Direct LLC may be exactly the place for you — keep reading! Position Summary The Digital Media Buyer is responsible for the day-to-day management of paid media campaigns across Meta, Google, and programmatic digital channels (Taboola, Outbrain, Revcontent). This is a hands‑on, execution-focused role requiring a candidate who is both analytically driven and creatively aware. The ideal candidate can interpret performance data and translate it into decisive action, while also evaluating creative assets to understand what is and is not driving results. Key Responsibilities Launch new campaigns, ad sets, and ad variants across our brands on a daily cadence Run structured creative tests (hook, angle, format, audience) and document what wins Monitor pacing, CPA, ROAS, frequency, and funnel‑stage performance throughout the day and reallocate budget without waiting to be asked Partner with the Marketing Director and creative team to brief new ads, flag creative fatigue, and request iterations before performance slips Maintain naming conventions, tracking parameters, and account hygiene so reporting stays trustworthy Maintain dashboards (Looker Studio, Sheets, internal reporting tools) that show what is working and why Surface insights weekly: what scaled, what got cut, what we are testing next, and what the numbers are telling us about audience and messaging Required Key Skills And Qualifications 1+ years buying paid media at scale, ideally for direct‑response, subscription, or lead‑gen businesses; Preferred 3+ years Experience accounts spending at least $10–20k consistently per month Deep hands‑on experience in Meta Ads Manager and Google Ads (Search, Performance Max, YouTube) Awareness of at least one native platform (Taboola, Outbrain, Revcontent, MGID) Strong analytical foundation: you can pivot a dataset in Sheets, read a cohort report, and explain what changed without hand‑waving Design literacy: you can tell good creative from bad, write a clear creative brief, and give specific feedback to designers and copywriters Working knowledge of pixel implementation, UTM hygiene, conversion APIs, and attribution gotchas Self‑directed work style. You do not need a Slack ping to know that CPA spiked at 2pm Must be able to pass a background check Preferred Qualifications Experience in financial publishing, trading education, newsletters, info products, or other regulated direct‑response categories Familiarity with HubSpot, Klaviyo, or comparable marketing automation Exposure to landing page testing (Unbounce, Instapage) and basic CRO instincts Comfort with AI tools (ChatGPT, Claude) for creative ideation and rapid iteration Prior experience with compliance‑sensitive copy in finance, supplements, or similar verticals Key Performance Indicators (KPIs) Campaign performance and scaling Velocity: number of new ads, angles, and tests shipped per week Win rate on creative tests and how quickly losers are killed Quality and clarity of weekly reporting and recommendations Account health: tracking accuracy, naming hygiene, no policy violations What We Offer Medical Coverage with two plans: Co‑Pay and HSA – employer‑contributed premiums Dental Coverage Vision Coverage Basic Life – employer paid premiums Supplemental Life – non‑medical maximum of $100,000 for new hires Short‑Term Disability – employer paid premiums Long‑Term Disability – employer paid premiums Employee Assistance Program – employer paid premiums AFLAC Paid Time Off – Unlimited PTO Parental Leave Holidays – 10 paid holidays per year, with potential for additional days added depending on timing and operational demands Other Leave – medical (FMLA and Non‑FMLA), military, bereavement, jury duty, court appearance, and voting leave 401k Retirement Plan – Employees must be 21 years of age to participate and must complete 12 months of full‑time employment. Company match: 100% of first 3 % of salary, then $0.50 for every dollar for the next 2 %. Tuition Reimbursement – Eligible employees after 90 days with executive approval. Courses begun before hire date are not eligible. Fitness – Up to $40 per month reimbursement for fitness with proof of payment Sam’s Club/COSTCO – Annual discount of 50% for membership in October Employee Referral Program – Monetary award when the referred employee reaches 30 days and again at 90 days Employee of the Quarter – Peer nominated, winner receives monetary award; the nominator also receives award Length of Service Awards – Starting at 5 years, tax‑free awards Birthday and Company Anniversary Gifts – tax‑free monetary gift each year on the employee’s birthday and anniversary Physical Demands and Working Conditions This position can be remote or on‑site at one of our office locations. Either option is an office environment. Work involves sitting most of the workday (> 50 % of the time). Walking and standing are required only occasionally. The role requires typing, applying pressure with the fingers and palm, and expressing or exchanging ideas through spoken and written communication. Verbal communication must be clear, accurate, and timely. Hearing: Ability to perceive sounds at normal speaking levels. Repetitive motion: Substantial repetitive movements of the wrists, hands, and/or fingers. Occasionally exerting up to 10 pounds to lift, carry, push, pull, or otherwise move objects. Visual acuity: Required to perform activities such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, extensive reading primarily on a computer monitor. Occasional travel required for off‑site meetings and events (normally Equal Employment Opportunity Paradigm Direct, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, or veteran status. Work Authorization All applicants and employees must be legally authorized to work in the United States. Paradigm Direct, LLC does not sponsor work visas or employment authorization for non‑citizens or foreign nationals, now or in the future. In compliance with federal law, all individuals hired will be required to verify identity and employment eligibility. Paradigm Direct, LLC participates in E‑Verify and will provide the federal government with Form I-9 information to confirm authorization to work in the U.S. ADA Compliance Applicants with disabilities may request reasonable accommodation to complete the application or hiring process by contacting Paradigm Direct, LLC’s Human Resources Department. Reasonable accommodation may be provided to enable qualified employees with disabilities to perform the essential functions of this position. At‑Will Employment This position is for an at‑will employment relationship. Whether an applicant, candidate, or active employee, either you or Paradigm Direct, LLC may terminate the employment relationship at any time, with or without cause, and with or without advance notice. No statements or representations made at any point during the application, hiring process, or employment can alter this at‑will status. Disclaimer This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee. They may change, or new ones may be assigned at any time with or without notice. #J-18808-Ljbffr