Retail Manager

Responsibilities Lead the development and execution of HP’s integrated marketing strategy for Amazon and Costco in North America Own the end-to-end customer and shopper marketing agenda across Personal Systems, Gaming and Print Serve as the primary marketing partner to Amazon and Costco sales teams and retailer marketing organizations Translate customer, shopper and competitive insights into account growth opportunities Build differentiated Amazon and Costco marketing strategies Lead cross-category planning across Consumer PCs, Gaming, Print hardware and Supplies Develop joint business and marketing plans with each account Partner with Category, Sales, Media, Omni, Content, Insights, Finance and Operations teams Lead product launches, seasonal moments and retailer-specific programs from strategy through execution Own account marketing investment recommendations and budget allocation Establish measurement frameworks connecting marketing activity to traffic, conversion, revenue, share, profitability and brand outcomes Monitor performance and market dynamics, identify risks and adjust plans Influence senior internal and external stakeholders Champion innovation, experimentation and responsible AI use Requirements Significant experience in retail, e-commerce, shopper marketing, account marketing or category management Demonstrated success managing large, complex retail or digital-commerce partners; direct Amazon or Costco experience is strongly preferred Strong commercial orientation with the ability to connect marketing actions to business outcomes Deep understanding of retail media, digital shelf fundamentals, shopper journeys and conversion drivers Experience leading integrated, cross-functional programs across multiple product categories Strong analytical skills and comfort using data to identify opportunities, set priorities and evaluate performance Excellent executive communication, influencing and stakeholder-management skills Ability to balance long-term strategy with fast, disciplined execution Bachelor’s degree or equivalent practical experience Advanced degree preferred Core Competencies Demonstrates expertise in developing and executing integrated marketing strategies for retail and e-commerce, with a strong focus on account marketing and shopper insights. Proven ability to lead cross-functional teams and manage complex partnerships to drive business outcomes. Highest-signal resume keywords Retail Marketing Strategy E-Commerce Experience Account Marketing Cross-Functional Leadership Analytical Skills Hard Skills Integrated Marketing Shopper Marketing Category Management Data Analysis Performance Measurement Budget Allocation Product Launch Management Business Planning Market Dynamics Monitoring Digital Shelf Fundamentals Soft Skills Executive Communication Stakeholder Management Influencing Skills Strategic Thinking Execution Discipline Certifications & Qualifications Bachelor’s Degree Advanced Degree Preferred Industry Keywords Retail E-Commerce Shopper Journeys Conversion Drivers Amazon Costco Consumer PCs Gaming Print Hardware Retail Media #J-18808-Ljbffr