Field Marketing Coordinator
Factory
About the Role Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.
What you will do and achieve
What you will do and achieve
- Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
- Organize team preparation meetings for each event
- Project manage landing pages, registration, email campaigns, timelines, and deadlines
- Source venues for Factory field marketing events
- Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
- Maintain budget tracker for your programs
- Assist with creative approaches to marketing Factory programs (live and virtual)
- Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
- Provide reports on campaign performance and track year-over-year program results
- Collect and upload program lead data and surveys immediately post-program
- Support flagship events like the Agent Native Development Summit
- Travel 30-50% domestically
- 1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
- Strong project management, time management, and organizational skills
- Excellent written and verbal communication skills
- Interest in metrics-driven marketing; comfortable tracking results against budget
- Salesforce, marketing automation, and AI tools experience a plus
- Thrive in fast-paced environments; able to shift priorities and support teammates as needed
- A passion for developers, autonomy, and shaping how a new category is understood and adopted
Vacancy posted 1 day ago
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