Senior Media Analyst

Job Description

Job Summary

The Senior Media Analyst is tasked with analyzing, reporting, and telling the story of campaign impact to our clients. This role is a key player within our Measurement department reporting to the Manager, Campaign Measurement & Analytics. The Measurement & Advanced Analytics department is responsible for the analysis and reporting of integrated media campaigns.

As part of this role, you will be responsible for analyzing and reporting on a variety of full-funnel, multi-channel campaigns. This includes the development of reporting templates, as well as mid-and post-campaign reporting, analyses, optimizations, and recommendations across the full spectrum of media channels (TV/CTV, audio, display, paid social, video, email, SEM, website analytics, coupons, etc.). You will help develop and contribute to our reporting visualization platform, through setting up ad hoc data requirements, completing QA activities, and customizing dashboards for our clients.

The Senior Media Analyst will work closely with our integrated media team which includes planners, SME buyers, and content, to support clients by providing key insights into campaign performance. This role is a senior member of the Measurement & Advanced Analytics department and will help train and provide support to junior members of the team and throughout Blue Chip’s organization through subject matter expertise. The Senior Media Analyst will partner closely with teams to develop best in class processes and technology to support Blue Chip’s key measurement growth goals.

Essential Duties and Responsibilities

Measurement and Analysis

• Actively participates in campaign measurement kickoff meetings with media planners, client leadership, and creative team members.
• In partnership with more senior members of the Measurement and Advanced Analytics department, develops measurement plans prior to campaign activation to outline the key performance indicators for the campaign, goals, and any other measurements to ensure visibility into performance.
• Analyzes client campaigns by partnering with media planners, client leaders, and other cross-functional team members to deliver our clients with actionable insights regarding performance of campaign, business impact and return on investment.
• Monitors client campaign pacing to ensure proper media delivery and spend in accordance with client campaign plans and established measurement frameworks. Works closely with Planning and SMEs to ensure spend is on track and accurate, outlines deviations from plan so team can proactively adjust as necessary.
• Works directly with our clients to communicate how campaigns performed and develops business level impact (ROI) whenever possible. Partners with our client leadership and clients themselves to gain access to sales data in order to conduct correlations with media programs whenever possible.
• Creates custom dashboards to deliver insights and client deliverables.
• Conducts ad-hoc analysis and reporting projects when needed.
• Verifies impressions/view/click totals from vendors against ad-server totals to ensure accuracy in reporting and outline any anomalies or variances.
• Works closely with external measurement partners including those who focus on sales measurement (Nielsen Circana), Retail Media Networks (Walmart Connect, KPM), and brand equity (TTD, Facebook, YouTube).
• Serves as a go-to resource for measurement best practices, dashboarding & visualization capabilities, and helps act as an SME for our visualization platform.
• Works closely with internal development team to outline reporting requirements, enhance our capabilities, and resolve data quality issues if they arise.

Qualifications:

Education, Experience and Certifications

• Education: Bachelor’s Degree from an accredited four-year college or university preferred
• Degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline
• Minimum 3 years’ experience focused on analytics, digital marketing, or retail sales
• Thorough working knowledge of digital disciplines including, but not limited to websites, social media, SEO, SEM, display advertising, digital coupons, digital video, content marketing, etc.
• Experience with digital platforms for operations, (tagging, brand safety), analytics (Tableau, Datorama, Power BI), & attribution tools (CM360, Google Analytics)
• Shopper/commerce marketing experience preferred
• Media trafficking AdOps experience is preferred
• Visualization development experience with Sigma, Datorama, Tableau, Power BI is preferred.
• Collaborative professional who appreciates working in a team atmosphere

Blue Chip Benefits

• Hybrid Work Environment
• Medical, Dental & Vision Benefits
• 401K Contributions
• Flexible PTO Policy & Generous Holiday Schedule
• Rewards & Recognition Program
• Bonus Eligibility
• Summer Hours
• Parental Leave

The pay range for this position in Illinois is expected to be between $70,000 to $80,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective considerations

Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.