Brand Marketing Specialist

Owning end-to-end performance marketing for 3-5 client portfolios, the part-time Paid Creative Specialist will set KPIs, allocate budgets, and optimize CAC/LTV ratios while designing and executing multi-channel campaigns across Meta and TikTok. Key responsibilities Manage performance marketing efforts, setting KPIs and optimizing client portfolios monthly Design and execute multi-channel marketing campaigns, focusing on platforms like Meta and TikTok Lead weekly performance reviews with clients, translating data into actionable insights and adjusting strategies as needed Required qualifications Experience in performance marketing and campaign management Proficiency in using data analytics tools for optimization and reporting Familiarity with multi-channel marketing strategies, particularly on social media platforms Ability to collaborate effectively with creative teams for A/B testing and campaign enhancements Strong understanding of CAC/LTV metrics and performance forecasting