Brand Marketing Specialist

Job Title

Support marketing efforts for Luxury North America department stores, specialty stores & pure plays

Support Manager on strategic marketing campaign development and omnichannel activation execution; projects and initiatives include Sports Partnerships, Media, In-Store Animation, Omni Collateral, Seasonal Content Briefing, Events, Retailer Content Co-Creation, Gift Packaging, Signage

Support Manager in planning and execution of all marketing events, including venue coordination, vendor management, guest lists and RSVPs, invitiations, event materials, gifting, catering, shipping, on-site logistics, budgets and post-event follow up

Coordinate sample pulls and shipments for marketing initiatives and events, including inventory tracking, shipping logistics, delivery timelines, and follow-up with internal teams and external partners

Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all wholesale marketing needs:

Development of clear creative briefs

Partner with Manager to develop & manage budgets and timelines

Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development, digital strategy and content & operations teams

Develop knowledge of wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices

Partner with other Families of Business & NA Channel Leads/Centers of Excellence to execute cross-divisional programs that build brand awareness and drive sales

Manage team project trackers

Manage invoice processing and fulfillment for marketing budget

Manage agendas for weekly touchbases with cross-functional partners and project-specific workstreams