Brand Marketing Operations Specialist

Job Description

Job Description

About Us

Teapulse is a modern tea atelier blending timeless tradition with contemporary taste and innovation. At Teapulse, we are re-creating the tea experience — crafting modern blends that harmonize wellness and creativity, paried with a pastry program further reflecting our cross-cultural DNA. Our vision is to ensure every sip and every bite tells a story of quality, care, and creativity.

Tea, coffee, and pastries — Reimagined.

As we continue to expand across North America, we are looking for a passionate and driven Brand Marketing Operations Specialist to help accelerate our brand growth, market presence, and campaign execution.

Key Responsibilities

• Plan and execute marketing campaigns across both offline (in-store, events, promotions) and online (digital, CRM) channels in alignment with the brand strategy.
• Manage the marketing modules in various operating systems, including promotion setup, campaign configuration, loyalty program setup and maintenance, and etc.
• Track and analyze marketing activity performance through data and structured review processes, identify improvement opportunities, and provide regular updates.
• Support the day-to-day operation of third-party platforms (3Ps), ensuring content and promotions run smoothly.
• Plan and execute SMS and email marketing campaigns to drive customer acquisition, engagement, and retention.
• Collaborate with cross-functional teams (Operations, Business Development, IT) to ensure marketing initiatives are aligned and executed effectively company-wide.
• Be willing to learn other responsibilities and take on ad-hoc assignments as needed.

Qualifications

• Bachelor's degree required.
• At least 1 year of experience in Marketing, Digital Marketing, CRM, or a related field.
• Fluent in both English and Mandarin Chinese, with excellent verbal and written communication skills.
• Strong analytical skills with the ability to interpret marketing data and translate it into actionable insights.
• Self-motivated, organized, and able to manage multiple projects in a fast-paced environment.
• Familiarity with social media platforms such as Instagram, TikTok, RedNote (Xiaohongshu), and WeChat is a plus.
• Experience in the restaurant, food & beverage, retail, or hospitality industry is highly preferred.
• Authorized to work in the U.S. (No visa sponsorship available.)

Compensation & Benefits

• Base salary: $54,000–$72,000/year, commensurate with experience.
• Performance-based bonus plan.
• Paid Time Off (PTO).
• Employee perks (including VIP access at events, complimentary/discounted Teapulse products, etc.)

Join Our Team

This is an exciting opportunity to grow with a fast-scaling brand and play a key role in shaping Teapulse's marketing and brand presence across North America. If you're ready to bring your marketing skills to a brand redefining the tea experience, we'd love to hear from you! Join us and help shape the future of our brand across North America.