Marketing Manager

Oversee, lower funnel (Hot) media, inclusive of Paid Search (PLA/Text), Social (AOH- Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating Samsung national sales, revenue and traffic against ROAS goals.

• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance
• Responsible for forecasting projected revenue, traffic and spend by channel
• Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.
• Collaborate with category managers to prioritize and execute business objectives, offers and launches for the HE division
• Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns
• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions
• Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion.
• Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs
• Ensure our product feed for PLA and coordination/management with agencies are continuously up-to-date.
• Develop, plan and execute DCO campaigns for Programmatic channels and retargeting efforts.
• Analyze campaign performance data to identify trends, insights, and areas for improvement
• Reconcile all planned and actual deliveries and associated invoicing for accuracy
• Assist in ad related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed.
• Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways/insights/optimizations.
• Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio
• Continuously test new creative, offers, ad formats, landing pages within existing programs

Knowledge, Skills, and Abilities

• Results-driven, passionate business contributor who can drive short-term revenue while iterating on a better outcome with future planning
• Data-driven, consumer-centric marketer who is passionate about leveraging data to make recommendations and drive change.
• Innately familiar and working-level expertise in Performance Marketing media, especially Paid Search (PLA and Text), dynamic creative optimization (DCO) on social and OLA.
• Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement to identify a better way or produce a better outcome
• Strong collaborator who thrives in a fast-paced, highly-matrixed environment
• Critical thinker with a dash of creativity to experiment and try new ideas and approaches to driving growth

Minimum Qualifications

• Minimum of 6 years of experience in performance marketing, growth marketing functions for brands or at agencies.
• Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations
• Strong analytical, data-driven problem solving and decision-making skills
• Ability to work under pressure and fast deadlines, and ability to manage multiple projects
• Knowledge of channel backend tools for Google Ads, Meta Ads, Affiliate partners
• Strong track record of delivering growth targets for consumer goods
• Entrepreneurial spirit and excellent communication skills (verbal and written)
• Strong knowledge of excel, Vlookup
• Experience with Tableau a plus
• Bachelor’s degree