Senior Demand Generation and Growth Marketing Lead
Full-time
GinkGo Participation II, S.A.
Role Description
auxi is a lean B2B SaaS company, and marketing here is full-stack by design. This role owns the growth engine end to end:
- Paid demand generation
- Marketing-automation systems that turn intent into pipeline
- Content and SEO
- The website that ties them together
You'll be a player-coach: strategic enough to define the operating model, hands-on enough to build the campaign, harden the automation, and publish the page yourself.
The defining trait we're hiring for is a marketing-operations backbone. Much of our pipeline runs through multi-step automations and manual handoffs that require tending to. The right person thinks in systems, learning loops, and single points of failure - not just creative and copy - and treats the reliability of the pipeline as a first-class deliverable.
Qualifications
- 5+ years owning growth outcomes in B2B SaaS across both paid demand gen and marketing operations
- Deep, hands-on HubSpot expertise
- A system-builder mindset
- Genuine paid demand-gen craft, especially on LinkedIn and account-based programs
- High fluency across a modern martech stack
- A creative-and-analytical hybrid
- Working command of a CMS (Webflow strongly preferred)
- Comfort with ambiguity and rapid iteration in a lean, fast-moving environment
Requirements
- Own the full-funnel growth engine end-to-end across paid, lifecycle, content, and web
- Set the demand-generation strategy and testing roadmap
- Own HubSpot as the system of record and the heart of the engine
- Build and defend the intent-to-pipeline plumbing
- Own and run the review-generation and lifecycle engines as repeatable systems
- Engineer reliability into the automation layer
- Drive a product-led content and SEO strategy
- Treat the website as a growth surface, not a brochure
- Build compounding measurement and learning loops across the full analytics stack
- Lead cross-functional alignment and creative direction
Benefits
- Compensation package and performance-based bonus
- Health Insurance
- Unlimited Paid Time Off
- Remote-work environment (You should be located in Boston or NY)
Vacancy posted 1 day ago
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