REMOTE Brand Marketing Manager (Offroad/Powersports)

Brand Marketing Manager, Powersports & Off-RoadPosition SummaryWe are seeking a passionate and driven Brand Marketing Manager to lead our expansion within the Powersports and Off-Road market, including UTVs, side-by-sides, trucks, overlanding, and related enthusiast segments. This individual will serve as the face of the brand within the powersports community, helping establish our products, build awareness, and drive growth in a rapidly expanding market segment.The ideal candidate is a hands-on marketer with deep knowledge of off-road culture who thrives at industry events, trail rides, races, dealer activations, and trade shows. This role will be responsible for developing and executing marketing strategies, cultivating industry relationships, gathering market intelligence, and driving adoption of our products among consumers, dealers, distributors, and influencers.Key ResponsibilitiesBrand Growth & Market DevelopmentLead brand development and awareness initiatives within the powersports and off-road market.Develop and execute marketing strategies to support growth in new product categories and customer segments.Identify market opportunities, customer trends, and competitive insights to help shape product and go-to-market strategies.Serve as the internal expert on powersports customer needs, industry trends, and market dynamics.Event Marketing & Brand RepresentationRepresent the company at industry events, trade shows, races, ride events, dealer meetings, and consumer activations.Plan and execute event marketing programs that generate product awareness, customer engagement, and qualified leads.Coordinate product demonstrations, vehicle builds, sponsorship activations, and experiential marketing initiatives.Build relationships with event organizers, industry partners, dealers, media outlets, and influencers.Product Promotion & Content DevelopmentPartner with Product Management and Sales teams to launch new products and support category growth.Develop compelling product positioning, messaging, and storytelling tailored to the powersports audience.Coordinate photo shoots, video content, vehicle builds, social media campaigns, and ambassador programs.Generate authentic user-generated content and customer success stories from the field.Partnership & Community EngagementDevelop relationships with influencers, athletes, builders, clubs, and brand ambassadors within the off-road community.Identify sponsorship and partnership opportunities that align with company objectives.Foster engagement within enthusiast communities to drive brand loyalty and advocacy.Cross-Functional LeadershipCollaborate with Sales, Product Development, Customer Experience, and Executive Leadership to align marketing initiatives with business objectives.Provide ongoing feedback from customers, dealers, and event participants to influence future product development.Track and report on marketing performance, event ROI, lead generation, and customer engagement metrics.QualificationsRequiredBachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered.5+ years of experience in brand marketing, field marketing, product marketing, or event marketing.Experience within powersports, automotive aftermarket, off-road, overlanding, truck accessories, motorsports, or adjacent enthusiast industries.Demonstrated success planning and executing events, trade shows, and brand activations.Strong communication, presentation, and relationship-building skills.Willingness and ability to travel extensively (30-50%+).PreferredDeep personal passion for off-road recreation, UTVs, side-by-sides, trucks, overlanding, racing, or powersports.Existing industry network with dealers, influencers, event promoters, athletes, or media partners.Experience supporting new market or category expansion initiatives.Familiarity with digital marketing, social media strategy, influencer marketing, and content creation.BenefitsGreat leadership team that values their employees!Tons of growth opportunities! We are scaling from 10 million in E-commerce revenue to 50+Incredible company culture that is backed by great tenure!Strong benefits package.