TikTok Shop Manager

Role Summary

The TikTok Shop Manager will own the creator and affiliate side of our TikTok Shop channel - building, scaling and managing a high-performing creator ecosystem that consistently produces content, drives reach and converts into sales. The role covers end-to-end ownership of creator sourcing, onboarding, campaign execution, performance optimisation and revenue growth.


Creator & Affiliate Program Management

• Creator sourcing & recruitment: identify, vet and recruit TikTok creators and affiliates aligned with our brand, audience and product categories.
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• Onboarding & activation: run end-to-end onboarding - sample seeding, briefs, commission structures, content guidelines and platform setup via the TikTok Shop Affiliate Centre.
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• Relationship management: build and nurture long-term relationships with creators to drive ongoing content output, retention and loyalty.
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• Tiered creator strategy: manage a mix of micro, mid-tier and high-GMV creators, with dedicated programs for top performers.
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• Commission & incentive design: set, test and iterate commission rates, bonuses and performance incentives to maximise creator output and ROI.
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Campaign & Content Execution

• Creator-led campaigns: plan and roll out creator-driven campaigns aligned to product launches, promotions and trending content.
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• Content briefing: develop briefs, hooks and content angles that convert; coach creators on best-practice short-form and LIVE formats.
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• Creator LIVE support: enable creators to feature our products on their own LIVE streams - supplying product info, talking points, samples and promotional angles so they can sell to their audience (note: our in-house team already runs LIVE from our own channel).
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• Trend spotting: monitor TikTok trends daily and translate them into rapid creator briefs and content opportunities.
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• Sample & seeding logistics: manage sample fulfilment, gifting workflows and tracking across active creator partnerships.
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Performance, Growth & Reporting

• Performance tracking: monitor creator-level metrics (GMV, conversion rate, video views, commission spend) and identify winning creators, products and content angles.
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• Test & iterate: continuously A/B test creators, hooks, products and offers to scale what works and cut what doesn't.
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• Revenue ownership: own affiliate-driven GMV targets and report weekly on channel performance, creator pipeline health and growth opportunities.
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• Forecasting & budgeting: manage commission budgets, seeding spend and creator P&L inputs.
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Cross-Functional & Platform

• Internal collaboration: work closely with merchandising, content, brand and the paid media team to align creator activity with broader marketing and commercial calendars.
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• Product feedback loop: feed creator and audience insights back into product, merchandising and content teams.
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• Platform expertise: stay across TikTok Shop ecosystem updates, Affiliate Centre features, policy changes and new commerce tools; act as internal SME.
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• Compliance: ensure creator content meets platform guidelines, disclosure requirements and brand standards.
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What Success Looks Like

• A scaled, active creator roster consistently producing on-brand, conversion-driving content.
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• Month-on-month growth in affiliate-driven GMV and a healthy pipeline of new creators.
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• Clear visibility on top-performing creators, products and content formats, with insights feeding the wider business.
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Role Requirements:

• College degree preferred
• 1+ year of dedicated TikTok Shop experience, with 3-4 years of total relevant experience (i.e influencer marketing, affiliate marketing, paid social)
• Shopify experience is a plus!

Salary banding- 90-110k

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.