Social Media Coordinator (YouTube & TikTok)

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We are passionate about creating inspiring shopping experiences that bring our customers' interior design dreams to life through stylish, high-quality furniture. We are seeking a creative, self‑motivated Social Media Coordinator to join our growing marketing team. This role will help drive brand awareness, engagement, and community growth across our social channels while creating compelling content that supports our overall marketing strategy. Responsibilities Manage and publish content across TikTok and YouTube channels for multiple brands, including both short‑form and long‑form video content. Balance trend‑driven content creation with brand‑focused storytelling to maximize engagement and audience growth. Develop video concepts and content ideas in advance of productions and assist with social media shot lists during photoshoots and video shoots. Capture hands‑on photography and videography to support social media initiatives. Monitor channel performance and report on platform‑specific KPIs to leadership. Manage and respond to social media comments, messages, and mentions as a brand representative and product knowledge expert. Foster and grow online communities by engaging with followers in an authentic and brand‑appropriate voice. Collaborate with Brand Managers, Graphic Designers, and the broader Marketing team to ensure alignment across social media, website content, and advertising campaigns. Stay current on social media, content, SEO, and platform trends to identify new opportunities and improve performance. Assist with content creation, photoshoots, influencer initiatives, and other social media projects as needed. Participate in occasional evening and weekend posting activities with the support of scheduling tools. Preferred Education & Experience 2+ years of professional experience managing TikTok and YouTube channels. Experience creating and editing video content for social media platforms. Background in social media management, digital marketing, communications, or a related field preferred. Interest in furniture, home décor, interior design, or lifestyle brands is a plus. Required Skills Organic social media management Video editing Videography and photography TikTok and YouTube platform expertise Customer service and community management Strong organizational and time‑management skills Excellent written and verbal communication skills Ability to communicate consistently in a defined brand voice Creativity and content ideation SEO and social media copywriting We're Looking for Someone Who Is Self‑motivated Data‑driven Organized and detail‑oriented Outgoing and collaborative Comfortable both in front of and behind the camera Eager to learn and grow Excited to contribute ideas and work cross‑functionally An effective communicator with both team members and customers Benefits 401(k) with company match Health insurance Dental insurance Vision insurance Life insurance Flexible spending account Employee assistance program Employee discount Flexible schedule Paid time off Professional development assistance Work Location Daniel Island, SC 29492 Ability to commute to Daniel Island, SC 29492 is required. #J-18808-Ljbffr