Senior Strategist - Digital Shelf Content

Senior Strategist – Digital Shelf Content

Marks, part of the Propelis Group, is a consumer experience agency creating engaging moments across the entire brand spectrum—from brand design and packaging, to content and consumer connections. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world's most recognized brands to solve complex business challenges through design, strategy, and craft.

Position Purpose

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.

Hybrid role out of Chicago, NY, or Cincinnati

Strategic Thinking & Leadership

• Develop digital shelf content strategies aligned to business goals
• Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
• Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
• Integrate keyword and search data into natural, human-first content
• Apply retailer content guidelines and constraints
• Lead insight-to-creative translation

Content Optimization & Performance

• Make data-backed recommendations to improve performance
• Analyze content effectiveness and refine messaging
• Partner with Search teams to improve discoverability
• Continuously evolve strategies based on platform changes

Collaboration & Communication

• Collaborate with Search, Creative, and Client teams
• Lead content workstreams
• Present strategies and insights clearly to stakeholders

Innovation & Thought Leadership

• Stay current on retailer AI tools (e.g., Rufus, Sparky)
• Track content trends and evolving requirements
• Contribute to thought leadership

Senior Strategist – Commerce Search

Position Purpose

Leads commerce search strategy and optimization, turning data into actionable insights to improve discoverability, ranking, and performance across retailer platforms.

Strategic Thinking & Leadership

• Develop commerce search strategies aligned to client goals
• Translate complex data into actionable insights
• Conduct keyword research, competitor analysis, and share-of-search
• Identify growth opportunities from search behavior

Search Optimization & Performance

• Optimize discoverability across Amazon, Walmart, Target, Instacart, Kroger
• Improve ranking, visibility, and share of search
• Drive optimization via keywords, taxonomy, and content alignment
• Partner with Content teams to improve PDP quality

Collaboration & Communication

• Collaborate with Content and Creative teams
• Present insights and recommendations clearly
• Lead search strategy workstreams

Innovation & Thought Leadership

• Stay current on AI-driven search and retailer algorithms
• Apply forward-looking approaches to discoverability
• Contribute to thought leadership

Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.

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EEO Statement: We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate's location, experience, and other job-related factors. Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.