Senior Associate, Programmatic

About WPP Media WPP Media is WPP's AI‑driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. Role Summary & Impact As a Senior Associate you will support teams responsible for creating and executing programmatic media plans using industry‑leading media technology platforms. The role offers exposure to emerging digital media technologies, publishers, and programmatic strategies, and typically includes managing entry‑level team members. Responsibilities Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities. Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets pace effectively and tactics are optimized towards relevant objectives and KPIs. Own operational tasks including budget management, billing, and campaign creative trafficking. Maintain reports and conduct ad‑hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance. Build relationships and communicate with broader digital account teams including planning, investment, operations, and analytics. Work with publishers to implement, troubleshoot, and optimize programmatic deals to secure high‑quality media inventory. Develop technical skillsets in digital ad technology platforms, including Ad Servers, DMPs, and third‑party verification tools. Train, onboard, manage day‑to‑day responsibilities, and review the work of entry‑level direct reports. Qualifications Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience. 1+ years of experience within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning. Familiarity with key programmatic or digital media platforms. Proficient in Microsoft Excel. Excellent verbal and written skills, and a detail‑oriented mindset. Strong analytical abilities and quantitative skills. Benefits Benefits include competitive medical, group retirement plans, vision, dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Salary range for this position: $45,000 – $90,000 USD #J-18808-Ljbffr Mindshare