Influencer Manager

Influencer Manager

We're looking for a permanent, full-time Influencer Manager to lead hands-on delivery across live influencer and creator campaigns for our client roster. This is an execution-focused role for someone who knows how to run influencer campaigns end-to-end, from casting through to reporting, and can hit the ground running.

You'll work closely with senior influencer leads and cross-functional teams, bringing structure, pace, and creator know-how to a busy, always-on roster. Above all, we want someone who understands that influencer marketing isn't transactional; it's about relationships, cultural relevance, and delivering programs that audiences actually care about.

As an Influencer Manager at NewGen, you will:

• Manage end-to-end campaign delivery – Own briefing, casting, contracting, content review, posting, and reporting, keeping every workstream on track and on time.
• Source and vet creators – Identify and evaluate influencers and creators against brief requirements, from micro to top-tier talent.
• Own day-to-day creator relationships – Communicate with creators, agents, and managers to keep partnerships smooth, professional, and on schedule.
• Support negotiations and contracting – Assist with fee negotiations, usage rights, and contract terms, working within agreed budgets.
• Coordinate across teams – Partner with strategy, creative, and account teams to keep influencer workstreams integrated into the wider campaign.
• Report on performance – Track and report on campaign delivery and performance metrics for internal and client review.

To succeed here, you need a deep understanding of the creator ecosystem, an instinct for which voices truly influence culture, and the ability to translate that insight into authentic, high-impact brand partnerships. This role is about understanding influence beyond follower counts, from community-led creators and emerging talent to established names, and knowing how to activate them in ways that feel real, relevant, and effective.

What we're looking for:

• 4–5+ years' experience in influencer marketing or creator partnerships, agency or brand-side
• Experience managing influencer campaigns end-to-end, from casting through to reporting
• Strong existing relationships with creators, agents, and talent managers
• Confidence negotiating fees, usage rights, and contract terms
• Comfortable using influencer and project management tools/platforms
• Strong organizational skills and the ability to manage multiple workstreams under tight timelines
• A collaborative mindset and the ability to get up to speed quickly

Role details:

• Type: Full-time, permanent employee
• Location: New York, NY preferred (hybrid); fully remote considered only for exceptionally qualified, US-based candidates
• Compensation: $85,000 to $95,000 base salary, based on experience
• Start: As soon as possible