Social Media Manager

Rate is one of the nation's top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitive rates and personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate's Loan Officers rank among the best in the country. From purchases and refinances to tapping into equity, Rate makes financing faster, simpler and less stressful. Our technology - including Same Day Mortgage, the Rate App, FlashClose℠, MyAccount and the Language Access Program - has earned recognition from HousingWire, Scotsman Guide, NerdWallet, the Chicago Tribune and Crain's Chicago Business. Learn more at rate.com.

Job Profile:
Social Media Manager

Job Description Summary:


About Guaranteed Rate Companies:

The Guaranteed Rate Companies is a leader in mortgage lending and digital financial services. Headquartered in Chicago, the Guaranteed Rate Companies has more than 7,000 employees in over 850 branches across the U.S., serving all 50 states and Washington, D.C. Since its launch in 2000, Guaranteed Rate Companies has helped more than 1 million homeowners with home purchase loans and refinances, with a total loan volume of more than $116 billion in 2021 alone. The company has cemented itself as an industry leader by introducing innovative technology, offering low rates and delivering unparalleled customer service. Honors and awards include: Top Lender for Online Service for 2018 by U.S. News & World Report; Best Mortgage Lender for Online Loans and Best Mortgage Lender for Refinancing by NerdWallet for 2021; HousingWire's 2020 Tech100 award for the company's industry-leading FlashClose℠ technology; No. 3 ranking in Scotsman Guide's 2021 list of Top Retail Mortgage Lenders; Chicago Agent Magazine's Lender of the Year for six consecutive years; and Chicago Tribune's Top Workplaces list for seven consecutive years. Visit rate.com for more information.

Social Media Manager:

Compensation: $50,000 annually (firm)

Location: 3940 N. Ravenswood, Chicago, IL

Schedule: 3-4 days per week in office

Portfolio Required: Candidates must provide samples of graphic design, social media, and content creation work.

Position Overview:

We are seeking a highly creative and design-driven Social Media Manager to oversee the digital presence and personal brands of Rate Loan Officers across Instagram, Facebook, LinkedIn, YouTube, TikTok, and other platforms.

This is a hands-on creative and strategic role where graphic design, content creation, and social media growth are key responsibilities. The ideal candidate can take an idea from concept to finished product, develop strategies that drive growth, and use performance data to continuously improve content.

The role will also support personal brand development and custom logo creation.

Key Responsibilities:

Manage and optimize multiple Loan Officer social media profiles across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other platforms.
Develop and execute social media strategies designed to grow reach, engagement, audience, and overall brand presence.
Design and produce high-quality social media content, including static graphics, carousels, Reels, thumbnails, and other digital assets.
Develop creative concepts and visual identities for Loan Officers, including logos, templates, color palettes, typography, and overall brand direction.
Create and edit engaging short-form video content and repurpose content across platforms.
Develop and manage content calendars aligned with each Loan Officer's goals, personal brand, and overall social strategy.
Write engaging, on-brand social media copy and contribute to creative campaigns and content ideas.
Track, analyze, and report on key social media metrics, using performance insights to identify what's working, what needs to change, and opportunities for growth.
Stay current on social media trends, platform changes, and best practices to identify new opportunities for content and growth.
Provide creative direction and social media guidance to Loan Officers when needed.
Requirements:

2+ years of experience in social media management, graphic design, content creation, or a related creative role.
Strong graphic design skills are required.
Portfolio demonstrating graphic design, social media content, branding, and/or logo development is required.
Advanced Canva skills are required; Adobe Creative Suite experience is a plus.
Strong understanding of social media strategy, analytics, reporting, and performance measurement.
Ability to interpret social media data and turn insights into actionable content and growth strategies.
Strong understanding of major social media platforms, algorithms, trends, and best practices.
Experience creating and editing short-form video content.
Strong creative writing and copywriting skills.
Strong eye for design, typography, layout, composition, and branding.
Highly organized and able to manage multiple brands, projects, and deadlines.
Bachelor's degree in Graphic Design, Marketing, Advertising, Communications, Digital Media, or a related field preferred.
Mortgage industry experience is a plus, but not required.
What We're Looking For:

We're looking for someone who understands that successful social media requires both strong creative and strong strategy. You should be able to create polished, compelling content while also understanding the data behind its performance and using those insights to drive continued growth.

The ideal candidate is hands-on, visually driven, analytical, trend-aware, and passionate about creating content that looks as good as it performs.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

Job Description:


Essential Duties and Responsibilities

• Develop tactics, plans, partnerships, tools, and procedures that help achieve the business goals
• Create and maintain a regular social media publishing schedule
• Stay up-to-date with digital media technologies and the latest trends while identifying new channels, strategies, and opportunities to grow an online audience and lead funnel
• Build customer outreach programs for new and existing customers to improve customer happiness scores
• Become an advocate for the customer in social media spaces, engaging in dialogues and answering questions where appropriate
• Work with corporate marketing to develop marketing materials for our website and other marketing platforms
• Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns
• Ability to work effectively with third-party resources and vendors

Skills and Competencies

• Demonstrates creativity and documented immersion in social media.
• In-depth knowledge and understanding of social media platforms (Facebook; Instagram; Pinterest; Twitter; YouTube; etc.), their respective participants, and how each platform can be deployed in different scenarios.
• Has excellent writing and communication skills.
• Displays the ability to communicate information and ideas effectively.
• Practices superior time management & possesses a team member mentality and can lead and guide other team members when necessary.

Additional Job Description Summary:


Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

Please click this link to learn more about our benefit offerings for Washington State: Benefit Offerings for Washington State