B2B Account Executive

Company: GoSprout

Reports to: Founder & CEO

Focus: New Business / Full-Cycle B2B SaaS Sales

About GoSprout

GoSprout is a workforce technology company making work-based learning easier to launch, manage, and scale.

Our platform helps employers, educational institutions, workforce organizations, and apprenticeship sponsors manage programs, track learner progress, coordinate stakeholders, automate compliance, and build stronger talent pipelines.

Ultimately, we're building technology that helps more people gain skills, enter careers, and access economic opportunity.

The Opportunity

GoSprout is entering its next stage of growth.

We've invested in our marketing engine, expanded outbound sales, built new industry-specific campaigns, and developed a clearer understanding of who buys GoSprout and why.

Now we're looking for a B2B Account Executive to help turn that momentum into customers.

You'll work closely with our SDR, Founder, CTO, Marketing, and Customer Success teams to own opportunities from discovery through demo, evaluation, proposal, negotiation, and close.

More importantly, you'll help us make the transition from founder-led sales to a scalable, repeatable sales organization.

This is an opportunity to do more than inherit a sales process. You'll help build one.

What You'll Own

You'll be responsible for moving qualified opportunities from initial conversation through signed customer.

That includes:

• Conducting discovery and qualifying business needs, stakeholders, budgets, and buying processes
• Leading compelling product demonstrations tailored to each prospect
• Managing opportunities and maintaining clear next steps in HubSpot
• Working with our CTO/Sales Engineer on technical conversations when needed
• Managing sandbox and evaluation periods alongside Customer Success
• Preparing and presenting proposals
• Navigating objections, procurement, negotiation, and contracting
• Maintaining momentum and confidently asking for the business
• Creating clean handoffs to Customer Success after close
• Generating your own opportunities through targeted outreach, referrals, networking, events, and intent signals
• Helping us continuously improve our sales process

Our target is not simply more customers. We want strong-fit customers with meaningful long-term value, with targeted annual contract values generally starting around $12,500+.

What We're Looking For

We're looking for someone who knows how to sell B2B solutions and understands that great sales requires curiosity, relationships, process, communication, and execution.

Strong candidates will bring:

• B2B sales experience, ideally in SaaS or technology
• Experience conducting discovery, demos, and closing new business
• Strong CRM and pipeline discipline, preferably with HubSpot
• Confidence selling to senior leaders and multiple stakeholders
• Excellent written and verbal communication
• Strong follow-up and opportunity management skills
• Ability to translate customer challenges into business value
• A proactive, accountable working style
• Curiosity about AI and modern sales technology
• Comfort working in a growing company where processes continue to evolve

Experience selling into HR, workforce development, EdTech, learning and development, higher education, K-12, skilled trades, nonprofits, or government-adjacent organizations is a plus.

Knowledge of apprenticeships or work-based learning is helpful but not required.

We can teach the industry. We're looking for someone who knows how to sell, learn, and execute.

What Success Looks Like

You'll build and maintain a healthy pipeline, consistently move qualified opportunities forward, run excellent discovery conversations and demos, maintain accurate CRM data and forecasting, and convert strong-fit prospects into customers.

You'll also help create a sales motion that becomes increasingly repeatable, measurable, and less dependent on the Founder to close every opportunity.

Why GoSprout

The product is built. Customers are using it across industries. Our marketing and outbound infrastructure is expanding.

Now we're building the team and systems required for the next stage of GoSprout.

You'll have an opportunity to make a measurable impact on the growth of the company while selling something with a meaningful mission behind it.

Every organization that successfully launches or expands work-based learning creates another opportunity for someone to gain skills, enter a career, increase their earning potential, and build a better future.

Build the business. Improve the system. Create opportunity.