Influencer Marketing Manager

Influencer Marketing Manager

As part of our Mobile Experience (MX) Marketing team, the Influencer Marketing team is responsible for managing our company roster of Talent and Influencers. Company is a highly diverse group of individuals who share one objective – help to solve business challenges and reach audiences that may not be possible through traditional media. You'll be involved in every aspect of Influencer marketing, from contracting and onboarding new talent, leading product campaigns, ideating new ideas and concepts that align with strategic briefs, developing content and measuring performance of both the program and individual campaigns. Company as partners, so in addition to being highly focused on exceeding Company's goals and targets, you'll share accountability for elevating our roster and making our Talent successful – their success is our success. You'll be working heavily with Company's internal teams in Korea to align on global-local strategies and implementations. You'll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification.

Responsibilities

• Identify Talent that align with our strategic priorities and framework. Work with agency partners to find & onboard new Talent that fit our framework and can deliver against our business goals
• Develop strategic campaign plans including end-to-end execution with launch objectives, audiences and sales
• Execute specific campaigns and device launches where we can activate Talent. Translate campaign strategies into Influencer strategies and tactics by identifying how & where Influencers add incremental value
• Work closely with Finance to manage operational requirements for funding, and all approvals handled within compliance and guidelines
• Negotiate & execute commercial terms & contracts to secure Talent – working with internal stakeholders such as Legal, Finance, Compliance and Procurement
• Track, analyze and report against marketing/Influencer KPIs and metrics, and take corrective action where needed
• Take a consultative role for multiple internal stakeholders – be a source of expertise in Influencers
• Ability to create executive-ready presentation where execution plans are clearly articulated and understood – inclusive of ROI/Data targets and impact

Qualifications

• BA/BS degree required, preferably in marketing, communications or business management
• 5+ years of experience in at least one of these areas: Influencer Marketing/Talent, Partnership Marketing, Partnerships, Business Development, Account Management
• Ability to negotiate contracts with a strong bias for up-holding legal, compliance and financial policies and following proper procedure
• An iterative thinker who can challenge the status quo
• Consummate collaborator committed to communication excellence
• Ability to think strategically about issues, leading to recommendations and action plans
• Ability to think quickly and make decisions, sometimes without all the necessary information
• Comfortable presenting at executive level
• Strong project/program management experience
• Experience executing against a set budget

Skills

• Demonstrate ability to interact at all levels within the organization.
• The ability to negotiate with and convince others, in a potentially adversarial environment, including leadership, directors and managers with opposing views to accept/approve plans, technical and project recommendations.
• The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives.
• The ability to write, read, interpret, explain and act based on a thorough understanding of technical documents, engineering materials and contracts or related documents.
• Ability to make professional business presentations in writing, through email, reports, or orally, including complex business and technical matters to an audience of high technical skills, management and operational experience.
• Ability to support a cross-functional team to achieve business objectives and specific team goals within established time frames and requirements.

Top skills:

• Budget Forecasting
• Talent Acquisition

The typical base pay for this role across the U.S. is: $49.50 - $49.99 /hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.

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