Program Director, MarComm Strategic Initiatives & Optimization

Location: New York, New York Shift: Day (United States of America) Program Director – MarComm Strategic Initiatives & Optimization Reporting to the Corporate Director of Strategic Planning, Insights & Customer Engagement, the Program Director serves as an internal consulting partner to senior leadership. The role involves framing complex business challenges, defining priorities, leading strategic initiatives, and translating opportunities into clear, actionable plans that advance long‑term MarComm priorities. Responsibilities Strengthen governance, prioritization, investment alignment, and operational discipline across MarComm initiatives. Modernize key MarComm capabilities on YouTube, patient education video, AI‑informed content discoverability, internal podcast, and video production. Develop executive‑ready recommendations and partner with marketing, creative, digital, analytics, and operational teams to move initiatives from strategy through execution with measurable results. Optimize investments and resource allocation through governance, prioritization frameworks, performance reporting, and ROI‑driven decision‑making. Oversee strategy, development, and project management for an internal creative production studio supporting podcast and video asset creation. Optimize patient education video strategy by establishing searchability best practices and scaling a robust education series across YouTube and digital channels. Preferred Criteria 8‑10 years of relevant experience, preferably in management consulting. Experience driving digital transformation, operational modernization, and evolving customer experience strategies. Experience building governance, prioritization, or operating models that improve decision‑making, accountability, and resource allocation. Knowledge of emerging technologies, including AI, automation, and digital platforms, and their application to business workflows. Background in healthcare, academic medical center, or highly regulated industry preferred. Required Criteria Bachelor’s degree. Strong background in investment optimization, analytics, and performance measurement. Proven ability to lead through influence in complex, matrixed organizations. Exceptional written and verbal communication skills, strong executive presence, deck development, and storytelling capabilities. Benefits Competitive base salary of $193,000–$258,000 per annum. Comprehensive benefits that support you and your family in every aspect of life. Full‑time day shift with 4 days onsite in the Corporate Office in mid‑town Manhattan and one day remote. NewYork-Presbyterian Hospital is an equal opportunity employer. #J-18808-Ljbffr NewYork-Presbyterian