Vice President, Growth & Performance Marketing

Vice President, Growth & Performance Marketing

About the Company

Enterprise-scale organization investing heavily in omnichannel customer acquisition and growth.

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is in search of a Vice President for Growth and Performance Marketing. The successful candidate will be tasked with developing and executing a cutting-edge customer acquisition strategy for an enterprise-scale business. This pivotal role demands a leader with a proven track record in transforming significant media investments into profitable revenue, enhancing the marketing organization's sophistication, and implementing rigorous performance measurement across a distributed business. The VP will have the opportunity to shape the company's growth strategy, operating processes, and team structure, and will be responsible for a substantial annual media portfolio, directing investments across various digital and traditional channels. Applicants must have a minimum of 20 years' progressive marketing leadership experience, with a strong focus on growth, performance marketing, customer acquisition, or media strategy. The role requires a deep understanding of a wide range of media channels, including paid search, social, SEO, TV, radio, and digital. The ideal candidate will have a builder mentality, be adept at applying AI, automation, and modern marketing technology, and possess executive-level communication and relationship-building skills. A proven ability to lead and develop large, multidisciplinary marketing teams, as well as a strong background in attribution, analytics, and performance measurement, is essential. Experience in both agency and client-side leadership is highly valued, and the role demands a leader who can thrive in a fast-paced, entrepreneurial environment.

Functions

• Marketing
• Advertising/Media Planning