Digital Marketing Specialist

Job Summary At Wycliffe Bible Translators, your work is more than just a job. As a Digital Marketing Specialist, you’ll be responsible for guiding the online giving experience and the user donor journey through strategic digital fundraising to inspire generosity. Your contributions will play a pivotal role in shaping the online giving experience and donor journey at Wycliffe. Through the strategic use of digital channels, you will develop and execute online fundraising campaigns that inspire generosity, increase donor engagement and drive measurable results, helping advance Wycliffe's digital fundraising strategy and deepen donor engagement in support of Bible translation. You’ll partner with Marketing leadership and other team members to help craft a narrative that tells the exciting story of Bible translation with excellence, expand awareness by reaching new audiences unfamiliar with Bible translation, inspire engagement through exceptional content and digital experiences, and develop a digitally connected journey for those already engaged in Bible translation. Mission & Marketing Overview The mission of Wycliffe’s Marketing department is to tell the powerful story of what God is doing through Bible translation and to invite people and churches to participate in this transformative work. Through content and experiences that delight, inspire and engage, we will communicate the life‑changing impact of Bible translation. Our goal is to wow every audience at every touchpoint by showcasing the work that God is doing throughout the world. Responsibilities Faithfully and regularly pray for the ongoing work of Bible translation and for people from around the world to experience transformation. Act as an organizational representative presenting the global ministry of Wycliffe and encouraging interested individuals, organizations and churches to participate in the work of Bible translation. Plan and develop online digital marketing campaigns to help meet established KPIs for Marketing initiatives based on organizational objectives. Create copy and wireframes, and assist in WordPress builds as needed to launch campaigns. Develop campaigns such as lead generation, the Wycliffe Prayer Community, church partnerships, the gift catalog, appeals and digital giving days, and always‑on involvement opportunities throughout wycliffe.org. Execute WordPress pages using the Elementor builder. Use analytics tools (Google Analytics, SEMrush, etc.) to track and report on campaign performance and provide actionable insights. Create copy for multichannel direct mail and digital fundraising and advocacy pieces with emphasis on user experience, including FrontLines, gift catalog, direct mail letters, stewardship reports and Wycliffe Foundation pieces. Work with the content, design, video, social and email teams to align fundraising efforts with organizational content, branding and voice. Stay current in nonprofit fundraising and marketing best practices, SEO trends, and writing and editing practices for appropriate voice and AP Style. Stay current on the latest developments in web technologies, marketing tools and analytics platforms. Experiment with new tools and techniques, including AI, to continuously enhance our marketing efforts. Perform other duties as assigned by the Director of Sustained Giving. Requirements Must have a strong, reliable internet and phone connection and be based in the U.S. Ability to travel domestically 2-4 times per year to Orlando, Florida. Minimum Skill Sets Spiritual Bona Fide Occupational Qualification (BFOQ): Demonstrates desire and ability to support corporate biblical and religious goals and participate in regular work‑related spiritual activities without reservation as evidenced by active participation and willingness to pray with and for others. Humility: Works well within a team by demonstrating Christ‑like maturity and humility, giving appropriate credit to others, owning shortcomings, admitting mistakes and remaining teachable. Serving Others: Works well with people, focusing on solving conflict using biblical principles, listening well, using emotional intelligence and developing God‑honoring relationships. Adaptability: Adapts to changes in the work environment, modifying approach or methods to fit the situation, and remains flexible and composed when facing frequent change or unexpected events. Planning & Organizing: Prioritizes, plans and adjusts work activities, uses time efficiently, ensures optimal use of resources, sets goals and objectives, and organizes or schedules other people and tasks as needed. Writing Skills: Writes clearly and informatively in a variety of communication settings and styles, edits work for spelling and grammar, presents numerical data effectively, and reads and interprets written information. Problem Solving: Demonstrates analytical and problem‑solving skills, accurate attention to detail, good judgment, and strong decision‑making skills. Results‑Driven: Works autonomously, makes independent decisions, is a high‑energy self‑starter, and is driven to achieve results. Customer Focus: Provides high‑quality customer service, commits to high‑quality work and prompt delivery of results. Interpersonal Communication: Communicates ideas effectively, builds relationships with people at all levels and diverse backgrounds, and maintains professional relationships within the Marketing team and other departments. Physical Demands: Spends significant periods of time on the computer and has color vision. Technical Skills: Solid understanding of WordPress, Google Analytics 4, SEMrush, and other analytics tools; base‑level training in WordPress and common builders; comfortable working in Google Workspace (Docs, Sheets, Drive, Mail, Calendar). Education & Experience: Bachelor’s degree in marketing or related field plus at least two years of related experience; nonprofit or ministry experience preferred. Spiritual and Personal Commitments Demonstrate a personal commitment to Jesus Christ, as evidenced by personal testimony and active participation in a church. Maintain a team of 3‑5 prayer partners who support your ministry at Wycliffe. Actively participate in corporate prayer and devotional times. Maintain exemplary biblical ethics, behavior and conduct within Wycliffe and in public and private life. Abide by Wycliffe’s ethics, behavior and conduct standards at all times. Incorporate faith in Christ, Wycliffe’s beliefs and core values into all aspects of daily work. Follow principles of faithfulness, intentional collaboration, agile learning, stewardship, and discernment in all duties. Benefits Medical, dental, vision and life insurance options for employees and their eligible dependents. Health Savings Account (HSA) and Flexible Spending Account (FSA). 403(b) retirement savings account with matching. Paid time off with up to a maximum of 10 vacation days in the first year of employment (based on hours worked). Paid sick time off up to 8 hours per month (based on hours worked). 10+ paid holidays. Short‑term disability pay. Regular spiritual development, worship, prayer, community gatherings and connection opportunities for all staff in all locations. Compensation The hiring pay range for this position is $26.21 – $29.67 per hour. The range is based upon the non‑profit ministry environment of Wycliffe and may be higher depending on qualifications, skills, experience and budget considerations. #J-18808-Ljbffr